Social Media Executive

2 days ago

Panaji, India BizNest Full time

**Job Summary**:
We are seeking a creative and driven Social Media Assistant with **2-4 years of relevant experience** to build and enhance our brand's presence across social platforms. You will play a pivotal role in shaping our online identity by creating engaging, high-quality content, managing advertising campaigns, and fostering a vibrant online community. This role is perfect for a social media enthusiast with a knack for storytelling, a creative mindset, and an understanding of current digital trends.

**Key Responsibilities**:

- **Platform Expertise**: Utilize a strong knowledge of leading social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to develop brand focused content and promotional strategies.
- **Content Creation**:Plan, design, and deliver original content and campaigns that align with brand goals, including occasion based and engagement focused initiatives.
- **Influencer Partnerships**: Build relationships with relevant influencers to amplify our reach and brand credibility across social media.
- **Community Management**:Engage with our online community by responding to comments, messages, and mentions to build trust and foster loyalty.
- **Ad Management**: Run targeted ad campaigns on various social platforms to increase brand visibility and engagement.
- **Social Media Calendar**: Develop a monthly content calendar, ensuring consistent posting and timely updates across all channels.
- **Reels and Video Content**: Create 4- 6 engaging reels per month using trending audio to keep our content relevant and appealing.
- **Trend Analysis**: Stay updated on digital marketing and social media trends, implementing new ideas to enhance engagement and drive traffic.
- **Analytics and Optimization**: Use social media management tools and analytics platforms to monitor campaign success, and suggest improvements based on performance data.

**Required Skills and Competencies**:

- **Proven Social Media Experience**: Previous experience in social media marketing, including post scheduling, creative curation, and campaign management.
- **Strong Organizational Skills**: Ability to juggle multiple projects and meet deadlines in a fast paced environment.
- **Creativity**: A creative thinker who can bring innovative ideas to the table to enhance brand presence.
- **Tech Savvy**: Proficiency in social media tools, analytics platforms, and, ideally, familiarity with video editing and videography.
- **SEO and Digital Knowledge**: Basic knowledge of SEO and digital marketing strategies to maximize online visibility.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Up to date with the latest social media trends, technologies, and best practices.
- Strong communication skills and a creative mindset.
- Experience with Adobe Photoshop or Canva is a plus.

**Benefits**:

- Provident Fund

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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