SEO Content Writer

About the Role

Key Responsibilities
- Website Content Development
- Create, edit, and update website content that aligns with client objectives and resonates with the US Healthcare Provider audience.
- Ensure all content is SEO-optimized to improve search engine rankings and drive organic traffic.
- Newsletter Creation
- Write and curate content for regular newsletters tailored to the interests and needs of US Healthcare Providers.
- Maintain a consistent tone and style that reflects the brand’s voice and messaging.
- Research and Analysis
- Conduct thorough research on healthcare trends, industry news, and competitor activities within the US market.
- Analyze audience preferences and behavior to inform content strategies and improve engagement.
- AI Integration
- Utilize AI-powered tools (e.g., content generation, grammar checking, SEO optimization) to augment writing processes and enhance content quality.
- Stay updated with the latest AI technologies and incorporate them into daily workflows to increase efficiency and effectiveness.
- Collaboration and Communication
- Work closely with designers, marketers, and other team members to ensure cohesive and integrated content strategies.
- Participate in brainstorming sessions and contribute innovative ideas for content initiatives.
- Content Strategy
- Assist in developing and implementing comprehensive content strategies that align with business goals and target audience needs.
- Monitor and report on content performance, providing insights and recommendations for improvement.

Qualifications and Requirements
- Educational Background
- Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
- Experience
- 2+ years of professional content writing experience, preferably within the healthcare sector.
- Proven track record of writing for the US market, specifically targeting Healthcare Providers.
- Technical Skills
- Proficiency in using AI-based writing and editing tools (e.g., Grammarly, Jasper, Copy.ai).
- Familiarity with Content Management Systems (CMS) such as WordPress.
- Basic understanding of SEO principles and best practices.
- Writing and Communication Skills
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Ability to convey complex healthcare concepts in a clear, concise, and engaging manner.
- Strong understanding of the US Healthcare landscape, including terminology and regulatory considerations.
- Research Skills
- Ability to conduct in-depth research to gather information from credible sources.
- Analytical mindset to interpret data and translate findings into actionable content strategies.
- Time Management and Organization
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Proven ability to meet tight deadlines without compromising quality.
- Creativity and Innovation
- Creative thinker with the ability to generate fresh ideas and unique content angles.
- Willingness to experiment with new content formats and technologies.

Preferred Qualifications
- Experience with healthcare marketing or writing for medical professionals.
- Knowledge of HIPAA regulations and other relevant healthcare compliance standards.
- Familiarity with data analytics tools (e.g., Google Analytics) to measure content performance.
- Certification in Content Marketing or related fields.

Soft Skills
- Attention to Detail: Meticulous in ensuring accuracy and consistency in all content.
- Adaptability: Ability to adjust writing style and strategies based on evolving market trends and client needs.
- Team Player: Collaborative attitude with strong interpersonal skills.
- Proactive Attitude: Initiative to identify opportunities for content improvement and innovation.

**Benefits**:

- Competitive Salary: Attractive compensation package commensurate with experience.
- Health Insurance: Comprehensive health coverage for employees.
- Professional Development: Opportunities for training, workshops, and career advancement.
- Flexible Working Hours: Supportive work environment with options for flexible scheduling.
- Work-Life Balance: Emphasis on maintaining a healthy balance between work and personal life.
- Cutting-Edge Tools: Access to the latest AI and content creation technologies to enhance productivity.

Pay: Up to ₹45,000.00 per month

**Benefits**:

- Health insurance
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- relevant: 2 years (required)

**Location**:

- Gurugram, Haryana (required)

Shift availability:

- Night Shift (required)

Work Location: In person

Application Deadline: 12/02/2025