Marketing Executive

4 days ago

Ashram Road PO Ahmedabad Gujarat, India i2TECHSLABS PVT LTD Full time

The Marketing Executive is responsible for planning and executing marketing campaigns to promote the educational institute's programs and services. This includes developing marketing materials, managing digital and traditional marketing channels, and analyzing campaign performance. The Marketing Executive works closely with other departments to ensure a cohesive and effective marketing strategy that aligns with the institute's goals and objectives.

Key Responsibilities:

- **Campaign Development and Execution**:

- Develop and implement marketing campaigns to promote the institute's programs, courses, and events.
- Collaborate with other departments to create targeted marketing strategies for specific audiences.
- Monitor and analyze campaign performance, making adjustments as needed to optimize results.
- **Content Creation and Management**:

- Create compelling marketing content, including brochures, flyers, social media posts, and website content.
- Work with designers and writers to produce high-quality marketing materials.
- Ensure all content aligns with the institute's brand and messaging guidelines.
- **Digital Marketing**:

- Implement and monitor digital marketing campaigns, including search engine marketing (SEM) and search engine optimization (SEO).
- Analyze digital marketing data and generate reports to measure effectiveness.
- **Event Planning and Promotion**:

- Assist in planning and promoting events such as open houses, webinars, and workshops.
- Coordinate marketing efforts with event planning teams to maximize attendance and engagement.
- **Market Research and Analysis**:

- Conduct market research to identify trends, opportunities, and target audiences.
- Analyze competitor marketing strategies and identify areas for improvement.
- Provide insights and recommendations to improve marketing efforts.
- **Relationship Building**:

- Build and maintain relationships with key stakeholders, including students, alumni, faculty, and external partners.
- Collaborate with admissions and other departments to support recruitment and retention efforts.
- **Brand Management**:

- Maintain and enhance the institute's brand image and reputation.
- Ensure consistency in messaging and branding across all marketing channels.
- **Continuous Improvement**:

- Stay informed about the latest marketing trends and best practices in the education sector.
- Participate in professional development opportunities to enhance marketing knowledge and skills.

Qualifications:

- Bachelor's degree in marketing, communications, or a related field; master's degree is a plus.
- Proven experience in marketing, preferably in an educational setting.
- Strong creativity and content creation skills.
- Proficiency in digital marketing tools and analytics.
- Excellent communication and interpersonal skills.
- Strong organizational and project management abilities.
- Ability to work independently and as part of a team.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Master's (preferred)

**Experience**:

- Marketing Executive: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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