Digital Marketing Strategist

2 weeks ago

Ernakulam, India Abe Services Private Limited Full time

Abe services is one of the most reliable and trusted overseas educational consultancy in India accredited with an AAERI membership with its head office in Cochin. Since 2008, Abe services has established a proven track with helping students achieving their dream of studying abroad.

We are looking for a talented **Digital Marketing Strategist** with hands of experience to join our team of Abe services at **Cochin.**

**Responsibilities**:

- Managing budgets and campaigns across all digital channels to drive strong ROI.
- Ensuring planning, execution, and optimization for critical traffic KPIs via paid, organic & other media channels.
- Work with design teams to ensure a continuous pipeline for high-performing creatives.
- Track, report, and analyze website traffic and trigger actionable and continuous improvement. Manage and optimize the website from time to time.
- Develop SEO content and optimize the web pages for important keywords.
- Research and write keyword-optimized blogs for the Abe Services website.
- Research and implement search engine optimization recommendations.
- Creating and executing a strong performance marketing and SEO strategy, & execution plan.
- Identifying and testing new channels to continue to meet or exceed established critical metrics.
- Monitor and ensure the smooth functioning of our CRM system and enable smooth connectivity between our lead sources and the CRM.
- Working closely with the management to share funnel conversion improvement ideas, feedback & results.
- Developing and managing digital prospecting and remarketing campaigns.

**Requirements**:

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including, PPC, SEO, social media, and other digital channels.
- You have proven experience managing PPC campaigns across Google, Meta, and LinkedIn.
- You have in-depth experience with website analytics tools (e.g, Google Analytics, Mixpanel).
- You have proven experience with marketing automation and CRM systems. Experience with tools like Zapier, Pabbly Connect, Privyr, Lead Squared, MailChimp and Click-Funnels.
- You are up-to-date with the latest trends and best practices in SEO and SEM. You must have at least 4 pages that you have optimized for the first page in Google.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills in English and Malayalam.
- You are open-minded, curious, and a strong problem solver.
- You have outstanding organizational and time-management abilities.
- You have excellent communication and interpersonal skills.
- You have strong ethics and reliability.
- Bachelor degree is a must.
- Immediate joiners will be preferred.

**Salary**: From ₹30,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Kadavanthara, Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Digital marketing: 3 years (required)

**Speak with the employer**
+91 9072620035

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