Digital Marketing Executive

9 hours ago

Wadala Mumbai Maharashtra, India SAMS Digital Full time

**Job Title**: Digital Marketing Executive - Social Media Management, Reel Creation

**Location**: Wadala
**Company**: SAMS Digital
**Department**: Marketing
**Work Type**: Full-time (Monday to Friday, 9:00 AM - 6:30 PM)

**About the Role**:
**Key Responsibilities**:
**Social Media Management & Content Creation**
- Manage and grow the brand’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
- Plan, shoot, and edit **reels and short-form videos** aligned with ongoing campaigns and brand tone
- Develop monthly content calendars and ensure timely posting
- Write engaging captions, hashtags, and hooks for posts and reels
- Engage with the online audience — responding to comments, messages, and community interactions
- Stay updated with the latest social media trends, audio trends, and algorithm updates

**Search Engine Optimization (SEO)**
- Conduct keyword research and implement on-page and off-page SEO strategies
- Optimize website content, blogs, and landing pages for higher search rankings
- Monitor and analyze website traffic using tools like **Google Analytics**, **Google Search Console**, and **SEMrush** (or similar)
- Work with the content team to ensure SEO best practices are implemented in all digital content
- Track keyword performance, backlinks, and page speed improvements
- Generate monthly SEO reports and provide insights for performance improvement

**General Marketing Support**
- Collaborate with the design and development teams for campaign execution
- Analyze social media and SEO performance metrics to refine strategies
- Contribute creative ideas for digital campaigns and brand storytelling

**Required Skills**:

- Proven experience in **social media management**, **reel creation**, and **SEO implementation**:

- Strong knowledge of digital platforms: Instagram, Facebook, LinkedIn, YouTube
- Proficiency in video shooting and editing tools (CapCut, InShot, Adobe Premiere Pro, Canva, etc.)
- Understanding of SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar
- Excellent communication, writing, and storytelling skills
- Creative mindset with trend awareness and attention to detail
- Ability to manage multiple campaigns and deadlines independently

**Qualifications**:

- Bachelor’s degree in **Marketing, Mass Media, Communication, or a related field**:

- **1+ years** of experience in digital marketing, including social media management and SEO
- Hands-on experience in **shooting and editing reels** is mandatory

Pay: ₹10,331.43 - ₹30,000.00 per month

Work Location: In person

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