Digital Marketing Executive
5 days ago
**Key Responsibilities**:
- Plan, launch, and optimize PPC campaigns across platforms (Google Ads, Facebook/Instagram Ads, Amazon Ads, YouTube, Pinterest, etc.).
- Manage full-funnel performance campaigns (TOFU, MOFU, BOFU).
- Create remarketing and lookalike audience strategies to improve LTV and ROAS.
- Track and report on KPIs: ROAS, CAC, CTR, CVR, CPL, etc.
- Analyze data to identify trends, insights, and optimization opportunities.
- Run A/B tests on creatives, copy, and landing pages
- Coordinate with content and SEO teams to improve A+ content, Amazon listings, and Sponsored Product Ads performance.
- Brief the creative team on ad formats, copy, and visuals that align with performance trends.
- Use organic hair care and eco-conscious narratives that resonate with niche and mainstream audiences.
- Allocate and manage performance marketing budgets across platforms.
- Forecast performance outcomes and report regularly to stakeholders.
**Skills & Requirements**:
- Must have 02 to 05 years in performance marketing, ideally in beauty, organic, FMCG, or D2C brands.
- Proven experience managing ad budgets with consistent ROAS above benchmarks.
- Strong command of Google Ads, Meta Ads Manager, and Amazon Advertising Console.
- Proficient in Google Analytics, GA4, Google Tag Manager, and conversion tracking.
- Familiar with tools like SEMrush, Hotjar, Data Studio, Klaviyo, and Shopify analytics.
- Strong understanding of customer personas and buyer journeys in health & beauty.
- Excellent communication and analytical skills.
Schedule:
- Day shift
Work Location: In person
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