Avp - Mktg;campaign and Prod Liaison - Virtual

2 weeks ago

Mumbai, India Riverforest Connections Full time

**Job Purpose**

Responsible for driving campaigns, Marketing activities and Product Liaison related activities for VRM Channel.
- **Key Responsibility Areas**:

- Customer campaigns
- Co-ordinate with Marketing and approve all campaigns targeted at Virtual Base
- Define monthly campaigns calendar
- Review with marketing the campaign conversions dashboard and identifying improvement areas
- Reviewing monthly triggers conversions dashboard and identifying improvement areas will be run in the channel.
- Basis the RM feedback file, identify at least 1 marketing initiative that will be worked with the campaigns team for rollout.
- Track and report progress of RM capture of marketing feedback on CRM.
- EBT?s & EBT MIS to be reviewed and tweaked post incorporation of feedback from programme teams & channels.
- Developmental Projects, New initiatives & Projects
- Marketing support on identified initiatives
- Programme Consent Process
- Campaign on not contacted base
- Bottom 25% customer campaigns.
- RM contact mailers.
- Grouping verification mails
- Change in programme structure
- 1 campaign will be run across all units. Preparing art work for banners and posters in co-ordination with Marketing
- Market Share & Competition: Review and Compare
- Gather market information on offers, campaigns rolled out by competition banks on managed customers.
- Compile the share of major competitors and their progress on similar programmes as in the bank. Initiatives taken by competition vis-a-vis our own showing gaps in Product offering, opportunities etc
- Product Liaison
- Meet with all product teams once a month to understand what the offers are planned and the corresponding narratives to be used by RMs.
- Develop at least 1 campaign which is targeted for identified customer segments.
- Improving Net Banking penetration in the managed base and ensuring all transactions are routed through NB, to push its usage.
- Identify areas that need attention and plan actionable to drive Net Banking activation
- **Educational Qualifications**
- Graduation/ Post Graduation

**Key Skills**
- Influencing Skills
- Banking Product & Process Knowledge
- Planning and Organizing Skills
- Communication

Knowledge of Competition & Current trends in financial Industry
- **.**

**Skills Required**:
Campaign Management;Marketing campaigns;customer campaigns

**Location**

Mumbai

**Years Of Experience**

5 to 10 Years

  • Avp - Rbi Liaisoning

    1 week ago

    Mumbai, India Riverforest Connections Full time

    **RBI Liaisoning AVP** The officer shall be responsible for liaisoning with regulators for all capital and current account transactions. Prime responsibility will be liaisoning between Bank and regulators to ensure compliance of FEMA regulations for all Capital and presented current account cases. The officer will be conducting various reviews on the...

  • AVP - Account Management (Digital)

    4 weeks ago

    Mumbai, Maharashtra, India Dentsu Creative Full time

    About Dentsu Creative: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media...

  • AVP - Account Management (Digital)

    2 weeks ago

    Mumbai, Maharashtra, India Dentsu Creative Full time US$ 90,000 - US$ 1,20,000 per year

    About Dentsu Creative:Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and...

  • AVP - Account Management (Digital)

    2 weeks ago

    Mumbai, Maharashtra, India Dentsu Creative Full time

    About Dentsu Creative: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media...

  • AVP - Account Management (Digital)

    2 weeks ago

    Mumbai, Maharashtra, India Dentsu Creative Full time

    About Dentsu Creative:Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and...

  • Avp

    2 weeks ago

    Mumbai, India MUFG Full time

    **Do you want your voice heard and your actions to count?** Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), the 6th largest financial group in the world. Across the globe, we're 160,000 colleagues, striving to make a difference for every client, organization, and community we serve. We stand for our values, building long-term...

  • Associate Dir, Brand

    2 weeks ago

    Mumbai, Maharashtra, India Standard Chartered Full time

    Job ID: 29256 Location: Mumbai, IN Area of interest: Private Banking & Wealth Management Job type: Regular Employee Work style: Office Working Opening date: 21 May 2025 **JOB SUMMARY** - Planning, executing and measuring digital sales and marketing campaigns across asset and liability products of the bank including content and SEO strategy for the...

  • Senior Manager/AVP ALM

    2 weeks ago

    Mumbai, Maharashtra, India AU SMALL FINANCE BANK Full time

    We are hiring for Senior Manager/AVP ALM (asset liability management)- Risk at Jaipur/MumbaiWork Experience - 5+ years of relevant Banking experience.- Monitor Liquidity and Interest Rate Risk for the Bank and highlight the concerns to the Management.- Prepare/Review/Validate Regulatory Returns and monitoring of ratios against internal and regulatory limits,...

  • AVP Operations manager-Reputed Event industry-Mumbai, Maharashtra India-9LPA-Harshala-9029063330

    5 days ago

    Mumbai, India Seven Consultancy Full time

    JOB DETAILS Act as the company liaison for the events production teamManage Production Planning & execution Lead a team of operations executives Develop agendas/ timelines Draft and adhere to event project budgets Prepare and manage documents to track costs and expenses Venue assessments to create floor plans Logistics and coordination of technical aspects...

  • AVP Operations manager-Reputed Event industry-Mumbai, Maharashtra India-9LPA-Harshala-9029063330

    2 weeks ago

    Mumbai, Maharashtra, India Seven Consultancy Full time

    JOB DETAILS Act as the company liaison for the events production teamManage Production Planning & executionLead a team of operations executivesDevelop agendas/ timelinesDraft and adhere to event project budgetsPrepare and manage documents to track costs and expensesVenue assessments to create floor plansLogistics and coordination of technical aspects...