Digital Marketing Executive

**Job Title: Digital Marketing Executive**

**Location**: Bengaluru

**Department**: Creative team

**About Us**: We are a leading B2B Fintech company dedicated to revolutionizing the financial services industry through innovative technology solutions. Our mission is to make financial services more accessible, efficient, and user-friendly.

**Key Responsibilities**:
**1) Market Research and Analysis**:

- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyze data to measure the effectiveness of marketing campaigns and make data-driven decisions.

**2) Digital Marketing**:

- **Content Creation**: Create, curate, and manage all published content (images, video, written, and audio/podcast). Collaborate with designers, writers, and other team members to create engaging and informative content.
- **Social Media Management**: Manage and enhance the company's social media presence across all digital channels.
- **Website Management**: Oversee the development and maintenance of the company's website, ensuring its alignment with marketing strategies and goals.
- **SEO and SEM**: Optimize content and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion, and optimization.
- **Analytics and Reporting**: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Use analytics tools to understand customer experience and optimize campaigns accordingly.
- **Market Research**: Conduct market research to identify trends and insights, and provide actionable recommendations.
- **Collaboration**: Work with internal teams to create landing pages and optimize user experience. Collaborate with agencies and other vendor partners.

**3) Brand Management**:

- Maintain and enhance the company’s brand identity and ensure consistency across all marketing channels.
- Organize and participate in events, webinars, and other promotional activities to enhance brand visibility.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Proficiency in marketing software (e.g., Google Analytics, HubSpot, Hootsuite, SEMrush, etc.), and web development tools (e.g., HTML, CSS). Canva, Figma, Design & Editing
- Proven experience as a Marketing Executive or similar role in the Fintech industry.
- Strong understanding of digital marketing strategies and tools.
- Excellent communication, writing, and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong analytical skills and attention to detail.

**Preferred Qualifications**:

- Experience in a high-growth Fintech or tech company.
- Familiarity with A/B and multivariate experiments.
- Knowledge of the latest trends and best practices in digital marketing and measurement.
- Certifications in Google Analytics, Google Ads, or similar.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to be part of a leading Fintech company that is shaping the future of financial services.
- Carousel post & Continuity post
- LinkedIn
- Designing
- Logo, Business card, Letterhead, eBooks.
- Website Making & Designing part of Core team
- Training and guidance on AI tools for efficient work management.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.50 per month

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)
- total work: 3 years (required)

Work Location: In person