Brand Executive

1 week ago

Lower Parel Mumbai Maharashtra, India YTPS HR Services Full time

**JOB DESCRIPTION**:
The Brand Executive implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organization’s brand equity. He / She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organization. The Brand Executive works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organization

**KEY AREAS**

**RESPONSIBILITIES**
- **Website back-end management**_
- Learn & manage the website back end to make any updates to images, content, pricing etc. on the company website
- Liaison with the website tech team to take new pages, components or features live

Creative communication
- Conceptualize and manage creative communication incl. creative collateral and asset creation liaising with graphic and video teams
- Work with bloggers, content writers etc. to ensure brand communication, advertising copies etc. are as per brand standards and in brand tonality
- **Website content management**_
- Create briefs, work with agencies/content writers to get website content, imagery etc., quality check and edit as needed to have the appropriate brand content on website
- Upload and manage content on website, create offers, list new products etc.
- Run periodic hygiene checks on the website and ensure smooth functioning
- **Content for SEO**_
- Brief and guide writers/bloggers to get high quality output on blogs and articles for SEO purpose
- Ensure timely implementation of content for SEO
- **Promotions & offers**_
- Benchmark competitors and other relevant brands in category and other allied categories to identify best in class practices for website, offers, promotions and creative communication
- Design and structure right offers, monitor performance and make changes as per data

**SKILLS AND COMPETENCIES**:

- **Skills**_
- Strong verbal & written communication
- Understanding of advertising and marketing campaigns
- Understanding of creative communication, design and visual aesthetics
- Proficiency in English and Hindi
- Website content management experience will be a plus
- Strong team management
- Relationship management with all key internal stakeholders and external agencies
- **Competencies**_
- Results driven & ROI focused
- High consumer-centricity
- People orientation
- Strong bias to action
- Agility and ability to take decisions/course correct fast
- Cross functional collaboration & influencing stakeholders

**DESIRED CANDIDATE PROFILE**:

- 0 to 1 years of experience of which majority should be in a D2C ecommerce set up or consumer brands or agency role managing consumer brands
- Graduate
- Good verbal/written communication skills in English & Hindi

Pay: ₹400,000.00 - ₹500,000.00 per year

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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