Digital Marketing Specialist

9 hours ago

Coimbatore, India Super Cluster Pi Full time

**Digital Marketing Specialist - Job Summary**

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Experience: 4-6 years
Roles and Responsibility:
1. Understand the Full Funnel conversion for D2C business and work across performance marketing levers of Google Display Network, AdWords, YouTube, Facebook, Instagram and new age digital platforms.

2. Understanding of TG, Cohorts and sharper audience targeting with A/B testing of campaigns - Strong RoI driven campaigns with defined objectives for CAC, LTV, AOV, CTR, CPC, ROI and good handle on analytics and marketing automation.

3.. Familiarity and high degree of proficiency on Google Display Network, SEM, Facebook, Plug-ins for CRM ( Yellowmessenger, chatbots, BOB etc.) and Marketing Automation (Webengage).

4.Data first and analytics based approach to decision making
- familiarity of Google Analytics, FB Pixel, setting up Tracking events, Clicks and UTMs and making all decisions for campaign management based on data.

5. Understanding of remarketing and retargeting along with loyalty and CRM building activities & campaigns.

6. Channel mix and budget planning in line with predefined KPIs and right course-correction.

7.Ability to work with stakeholders across tech, revenue & growth management, creative & brand marketing team within and external stakeholders e.g. partner agencies.

8.Manage & grow traffic through SEO Recommend creative ideas for improving the marketing campaigns.

9.Timely measurement, review & report campaigns

through various tools such as ads manager, google analytics etc - Communicate with various internal & external stakeholders to achieve business goals.

10. To be updated with the latest digital marketing tools & implement them.

**Job Types**: Full-time, Fresher

**Salary**: ₹30,000.00 - ₹45,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Performance bonus

Application Question(s):

- Have you worked with D2C and Ecommerce brands?
- Health insurance

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