
Social Media Strategist
2 weeks ago
Job Title: Social Media Strategist
Location: Bangalore
Experience: 2-4 years
Employment Type: Full-Time
Job Overview:
Key Responsibilities:
- Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.)
- Plan monthly content calendars aligned with project launches, milestones, and campaigns.
- Collaborate with the content and design teams for engaging creatives, reels, and videos.
- Manage daily posting, audience interaction, and response to inquiries/comments.
- Analyze insights and performance metrics to optimize strategy (reach, engagement, lead generation).
- Run paid campaigns (boosted posts/ads) for lead generation and brand awareness.
- Stay updated with trends, hashtags, competitor pages, and platform algorithm updates.
- Work closely with sales and digital teams to align social goals with business objectives.
Key Skills Required:
- Strong understanding of social media platforms, tools, and analytics (Meta Business Suite, Instagram Insights, etc.).
- Ability to write creative captions and conceptualize campaigns.
- Experience in marketing and lead-driven campaigns (preferred).
- Knowledge of basic design/video tools like Canva, Adobe Creative Suite (a plus).
- Analytical thinking, creativity, and campaign planning skills.
Qualifications:
- Bachelor's degree in Marketing, Mass Communication, Digital Media, or related field.
- 2-4 years of experience in social media management or strategy.
- Proven track record of running successful social media campaigns with measurable ROI.
Pay: ₹50,000.00 - ₹60,000.00 per month
Schedule:
- Day shift
Work Location: In person
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