Marketing Coordinator

4 days ago

Pune, India Digbi Health Full time

**About Digbi Health**

We are a team of doctors, nurses, software engineers, data scientists, genomic experts, clinicians and proven business builders empowering over 100 million individuals who struggle under the misguidance of one-size-fits-all chronic care programs and the stigma of poor self-control. We help everyone tackle weight-related inflammatory digestive illnesses, hypertension, obesity, elevated cholesterol, diabetes, skin conditions, chronic pain, and mental health conditions.

We are the first company to successfully integrate gut microbiome, genetic, blood and lifestyle-based risk signals to provide personalized care for a diverse workforce and their families.

**Our Core Values**
- **Caring - **We're a caring, innovative digital care company. We care for our members who have entrusted us with their health. We care for each other in the Digbi Health family.
- **Accountable - **We are responsible for building care systems that will bend the curve of healthcare costs in the US while solving the root cause of illnesses, not just masking and managing symptoms. We act like an owner. Whenever you run into a problem, try to fix things first. If you can't, give constructive, actionable feedback.
- **Customers come first -** Without customers, we wouldn't exist. We should always put them first.
- **Build antifragility -** We want everyone to take risks. We expect people to make mistakes. We support risk-taking as long as they are ethical and in the best interest of shareholders and customers. World-class companies take risks, grow and get stronger when faced with uncertainty.
- **Simplify, Simplify, Simplify -** Our science is complicated. Healthcare is complicated. We make our products, experiences and processes simple for everyone.

**About the role**

**Responsibilities**:

- Analyze sales funnels and customer intent
- Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyze benchmarking data
- Recommend website and campaign optimizations
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
- Maintaining CRM - FreshSales
- Work closely with sales and marketing teams to identify opportunities for new client acquisition

**Requirements**:

- 2-4 years work experience as a Digital Marketing Coordinator or a similar role
- Expertise in Google Analytics and Google Ads
- In-depth understanding of SEM campaign strategies and SEO practices
- Experience with PPC/PPM campaigns - Google and Facebook
- Expertise with MS Excel, Word and Powerpoint
- Should have Analytical abilities
- Experince Working on Marketing Automation tools or a CRM like Salesforce

Digbi Health is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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