
Paid Media Strategist
1 week ago
We are onboarding a new client and for that, we are looking for leaders who are responsible, approachable, and of course, fun They must have good experience in the field of digital media, with good knowledge of e-commerce. If you are in search of a job that is challenging and yet exciting, look below
**EXPERIENCE REQUISITE**
- 6+ years of experience in the same field
- Background in performance & media houses
- Must have Paid Media experience
- A good relationship with media houses is a must.
**KEY RESPONSIBILITIES**
- Develop digital paid strategies and media plans for prospective and current clients that focus upon the client's goals and opportunities.
- Work with internal teams to oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
- Evaluate the effectiveness of campaigns and offer recommendations based on data-driven evaluations to improve the campaigns.
- Accurately develop, implement, and manage successful paid media campaigns, demonstrating revenue/lead goals, efficiency, and volume to ensure high profitability across channels.
- Ability to recommend opportunities for profitable budget expansion opportunities.
- Develop media budget recommendations that align with client goals and strategic plans.
- Maintain knowledge of industry best practices and new technologies.
- Take part in pitches and tenders to win new clients and accounts.
- Sharing creative input on ideas and campaigns by having primary experience in managing & interacting with online consumers and brands.
- Responsible for Strategic monthly connects with brand side Marketing Heads.
- Keep tabs on competitors. Track and conduct competitor analysis to assist in providing data for a comprehensive understanding of the competitors & their brand performance on digital media platforms.
- Must be able to close long term partnerships with 3rd party media houses
- Acing quarterly reviews with strategy, way forwards and insights
- integrating digital assets, and Map out how digital assets will be optimized for business results.
- Raising brand awareness, collaborating on marketing campaigns and measuring the efficiency and effectiveness of digital channels
- Engage with clients, sales teams, and management.
- Define and action digital event
**TECHNICAL SKILLS REQUISITE**
- Professional-level proficiency in English
- Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends, marketing campaigns and the next viral video trend
- Must be thorough with analysis requirements and ABCs of the Google analytics
- Excellent oral and written communication, presentation, analytical & collaborative skills
- Highly organized to be able to handle multiple deadline-driven projects and workflows
- Able to manage and accommodate the team members
- Should have a keen eye for detail
- Tool integrations for every step of the digital implementation
- Analyze and report on digital campaigns.
- Analyze customer and user data.
**QUALIFICATION REQUISITE**
- Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
- Certification in Digital Media / SEO / SEM / E-commerce will be added bonus
**Salary**: ₹50,000.00 - ₹70,000.00 per month
Schedule:
- Morning shift
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