Techincal Data Strategist

23 hours ago


Bengaluru, India MiQ Digital Full time

**ABOUT MiQ**

MiQ is the leading marketing intelligence company with technology and people that help businesses win. We are experts at ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services.

Our People have an endearing and unique quality that sets them apart from the rest and that is why our product inspires. Our People make the difference and our values make the people.

In short, MiQ make data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and generate revenue. MiQ offers its clients products and services across Media (which is their programmatic managed media offering), Analytics (custom engineering and data science solutions for business challenges in digital marketing space) and Technology (technology and analytics capabilities geared for their customers use). We enjoy a 97% client retention rate globally across brands such as Walmart, Barclaycard and Ford. MiQ was built 9 years ago by Gurman Hundal and Lee Puri, with its original base in London, UK. Remaining a self-funded business, the company has now grown to over 700 employees, with 15 global offices covering 4 continents.

Our business vision is to empower the marketing divisions with the relevant insights so that they can shape the overall business strategy. It is for this reason MiQ has very exciting and realistic growth expectations over the coming years. It’s a great opportunity to work across a global business while becoming a key contributor within a growing, winning organization.

**QUICK FACTS**
- Represent over 450 Client’s Globally
- 97% Retention Rate of Client’s since Launch
- 700 Global Employee’s, with a 100% Staff Retention Rate in the first 3 years of the business, currently 93%
- Offices in London, Manchester, Hamburg, 10 cities in the US, Toronto, Australia and Bangalore
- Award Winning Infrastructure - Recently voted for the ‘Best Use of Data’ as well as ‘Best Trading Team’ in UK and ‘Most Innovative Brand in Mobile’ in North America

**WHAT WE VALUE AT MiQ**
- **PASSION**:

- We love and live what we do
- **DETERMINATION**:

- We always find a way to “figure it out”
- **UNITY**:

- We back each other and challenge one another
- **AGILITY**:

- We anticipate the unexpected, embrace and adapt to change
- **COURAGE**:

- We dare to think unconventionally You can find out more about

***Role**: Data Strategist

**Job Location**: Bangalore

**THE OPPORTUNITY**

MiQ is looking for a Data Strategist in the Data and Analytics Team, who understands the business, knows the technology and analytics well enough to know what the IT, BI and data scientist are doing and the tools they are using. Our Data Strategist is a smart, kind and passionate champion of consumers who shape the strategies and stories that lead to stellar work. At their core, they’re both rigorous and imaginative thinkers and doers who shape a business strategy, leverage data and form a compelling consumer insight to help direct innovative and engaging ways for the client brand to connect with the consumer as a human being.

Being a data strategist at MiQ means the individual will work with businesses and Executives across markets helping them to get a grip on the impact of (big) data, analytics, machine learning & artificial intelligence. The person will also be responsible to build a functional expertise within the business and technical domain ad-tech, deep learning, digital marketing, predictive maintenance etc A breadth of skills, expertise and experience in analytics domain preferably in the ad-tech industry, someone who can diligently own and manage all aspects of an analytics projects from problem definition to insight delivery.

We are looking for an individual practiced in Data & Analytics and performance marketing, but with an ambition to do it through a human insights and creativity lens versus just an “optimization” lens. The Data Strategy Analyst is an expert on OMNI and other third-party data sources and can help clients analyse their own data to draw insights and conclusions. This is not a heavy “big data” person who only works in the spreadsheets; you can turn data into actionable opportunities for strategists, creatives and clients. The person would be responsible for the delivery of MiQ’s analytical outputs for media campaigns, owning timely delivery with world class quality standards.

**JOB RESPONSIBILITIES**
- Act as expert on latest technology trends & products in the space of (big) data, analytics, ad-tech, machine learning and/or AI
- Be a thought-partner for Managers and Executives by bridging market trends to their specific challenges, dynamics, limitations & ambitions
- The necessity to place strategic rigour and embrace data and analytics into the core of the business, coupled with a need to reclaim the communications discipline of ‘influence’.
- Guide customers from t



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