E-commerce Executive

An **E-commerce Executive** plays a crucial role in managing and growing an online business by handling various aspects of e-commerce operations, marketing, and customer experience. Below is a detailed breakdown of their **roles and responsibilities**:
**1. E-commerce Platform Management**
- Manage and update product listings across e-commerce platforms (Amazon, Flipkart, Shopify, Magento, WooCommerce, etc.).
- Ensure accurate product descriptions, images, pricing, and stock availability.
- Optimize product listings with relevant keywords, SEO strategies, and high-quality images to improve search rankings.
- Monitor website performance, troubleshoot issues, and coordinate with developers for fixes.

**2. Online Sales & Revenue Management**
- Develop and implement strategies to increase online sales and conversion rates.
- Monitor sales performance, analyze trends, and generate reports to improve business growth.
- Manage pricing strategies, discounts, offers, and promotions based on market trends.
- Conduct competitor analysis to benchmark pricing, features, and marketing tactics.

**3. Digital Marketing & SEO**
- Plan and execute digital marketing campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
- Optimize website and product pages for SEO to improve organic visibility.
- Collaborate with influencers and bloggers for brand promotion.

**4. Order Processing & Inventory Management**
- Oversee the end-to-end order fulfillment process, ensuring timely processing and dispatch.
- Coordinate with warehouse teams for stock updates, inventory audits, and logistics management.
- Manage inventory across multiple e-commerce platforms to prevent overselling or stockouts.
- Implement automation tools for inventory tracking and order management.

**5. Customer Service & Experience Enhancement**
- Handle customer queries, complaints, and return/refund requests efficiently.
- Ensure a seamless and user-friendly online shopping experience.
- Improve website navigation, checkout process, and mobile responsiveness.
- Collect customer feedback to enhance products and services.

**6. Vendor & Marketplace Coordination**
- Maintain relationships with third-party vendors, suppliers, and logistics partners.
- Negotiate with vendors for better pricing and deals.
- Ensure compliance with marketplace policies and guidelines.
- Manage seller accounts on platforms like Amazon Seller Central, Flipkart Seller Hub, etc.

**7. Performance Analysis & Reporting**
- Track key performance indicators (KPIs) such as sales, traffic, conversion rates, and ROI.
- Prepare weekly and monthly reports for management review.
- Use analytics tools like Google Analytics, Facebook Insights, and e-commerce dashboards to derive insights.
- Implement A/B testing to optimize campaigns and website performance.

**8. Logistics & Supply Chain Coordination**
- Work closely with shipping and courier partners to ensure smooth deliveries.
- Optimize logistics costs and implement fast delivery strategies.
- Handle international shipping and customs regulations if selling globally.
- Monitor return rates and improve product packaging to minimize damages.

**9. Compliance & Legal Aspects**
- Ensure adherence to e-commerce platform policies and regulations.
- Manage data privacy, consumer rights, and GDPR compliance if required.
- Prevent fraudulent transactions and maintain secure payment processing.
- Ensure tax compliance, including GST filings for online sales.

**10. Innovation & Growth Strategies**
- Stay updated with the latest e-commerce trends, tools, and technologies.
- Implement AI-driven chatbots, recommendation engines, and automation for enhanced efficiency.
- Explore new sales channels such as social commerce, WhatsApp commerce, and D2C websites.
- Develop and execute strategies for expanding into new markets or regions.

**Key Skills Required for an E-commerce Executive**

✔ Strong knowledge of e-commerce platforms and digital marketing
✔ Analytical mindset with proficiency in Google Analytics and SEO tools
✔ Experience with PPC campaigns and social media advertising
✔ Excellent communication and customer service skills
✔ Ability to manage multiple tasks and meet deadlines
✔ Understanding of inventory management and supply chain logistics
✔ Knowledge of HTML, CSS, and basic website troubleshooting (preferred)

**Conclusion**

An **E-commerce Executive** is responsible for the smooth operation and growth of an online business by managing product listings, sales strategies, digital marketing, inventory, customer service, and logistics. They play a critical role in ensuring business profitability and long-term success in the competitive online marketplace.

**Job Types**: Full-time, Permanent

Pay: ₹10,999.03 - ₹42,167.79 per month

Schedule:

- Day shift

**Experience**:

- E-commerce: 3 years (preferred)
- total work: 3 years (preferred)

Work Location: In person

Expected Start Date: 25/02/2025