Freelance Digital Marketer

**Job Description - Freelance Digital Marketing Specialist**

**Company**: Advista Technosolutions Pvt. Ltd.
**Location**: Pune (Remote/Hybrid collaboration possible)
**Engagement Type**: Freelance / Project-Based

**About Us**

Advista Technosolutions Pvt. Ltd., established in 2015, is a **Government of India-recognized startup** specializing in **engineering consultation, instrumentation product supply, and turnkey automation solutions**. With 20+ years of collective expertise and global partnerships with reputed brands like Siemens, ABB, Yokogawa, Endress+Hauser, and Forbes Marshall, we are a trusted partner for EPCs, OEMs, PSUs, and government contractors.

Our mission**:“Let’s Engineer the Future Together.”**

**Role Overview**

We are looking for an experienced **Freelance Digital Marketing Specialist** who can plan, execute, and optimize online campaigns that drive **lead generation, brand awareness, and business growth**. This role requires a **results-driven marketer** with strong expertise in paid ads, landing page optimization, social media strategy, and performance analytics.

**Key Responsibilities**
- **Paid Ads & Campaign Management**:

- Plan, create, and manage **Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads** campaigns.
- Optimize campaigns for conversions, CTR, and ROI.
- **Landing Page & Funnel Optimization**:

- Create high-converting **landing pages** tailored for campaigns.
- Implement A/B testing for better performance.
- **Social Media Strategy & Promotion**:

- Design and execute campaigns on **LinkedIn, Instagram, Facebook, and YouTube**.
- Grow brand presence and generate qualified leads through targeted strategies.
- **Content & Creative Direction**:

- Guide content creation for ads, blogs, case studies, and social posts.
- Collaborate on visuals, videos, and creatives aligned with campaigns.
- **Market & Competitor Analysis**:

- Research competitors’ digital strategies and recommend improvements.
- Identify new channels for lead acquisition.
- **Analytics & Reporting**:

- Track and report campaign KPIs using **Google Analytics, Meta Business Suite, and LinkedIn Analytics**.
- Provide insights and actionable recommendations.

**Required Skills & Expertise**
- Proven experience in **digital marketing (3+ years preferred)**, preferably in B2B/industrial sectors.
- Hands-on expertise in:

- **Google Ads (Search, Display, Remarketing, YouTube Ads)**:

- **Meta Ads (Facebook & Instagram)**:

- **LinkedIn Ads**:

- **SEO & SEM strategies**:

- Strong knowledge of **landing page tools (Unbounce, WordPress, or similar)**.
- Proficiency with **analytics & tracking tools** (Google Analytics, Tag Manager, etc.).
- Creative skills with tools like **Canva / Adobe Suite** (preferred).
- Strong understanding of **lead funnels and conversion strategies**.
- Excellent communication & reporting skills.

**Engagement Details**
- **Type**: Freelance / Contractual
- **Duration**: Project-based (with scope for long-term collaboration)
- **Location**: Remote / Hybrid with Pune office coordination
- **Compensation**: Competitive, based on project scope and expertise

**Why Work With Us?**
- Opportunity to **lead digital strategy** for a reputed B2B industrial solutions brand.
- Work directly with leadership for **strategic impact**.
- Flexibility with **remote collaboration** and performance-based rewards.

**Job Types**: Part-time, Freelance

Pay: ₹15,000.00 - ₹25,000.00 per month

Application Question(s):

- Describe about your current role e.g. studying, working, freelancer etc
- Brief about your expertise on Digital Marketing
- What value you will offer so that we shall hire you ?

Work Location: In person