Marketing Co

Employment type: Full-time
Experience: 2 to 5 years in marketing
Location - Mangaluru, India

Job Responsibilities
- Markets products by developing and implementing marketing and advertising campaigns.
- Researches market and competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
- Co-ordinates with business leaders to devise the digital and print media marketing campaigns.
- Executes on the digital marketing campaigns by co-ordinating with digital marketing companies.
- Manages the company/product websites and ensures that the quality and quantity of content is appropriate as well as kept fresh.
- Manages company’s social media pages - LinkedIn, FB & Twitter (Content & Response Management).
- Manage Rating Websites - Software Suggest, Capterra and others.
- Co-ordinates with content marketing companies to develop industry specific content.
- Executes on the print media campaigns by co-ordinating with industry publication houses.
- Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Identify, recommend, and sign up for sponsorship opportunities.
- Identify, recommend, and sign up for education and presentation opportunities.
- Coordinate the end-to-end execution of Expo from planning to logistics to event execution.
- Monitors quality of leads generated and ensures that campaigns are tweaked to ensure the right quality and quantity.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.