Social Media Anchor

2 days ago


Kochi Kerala, India GRASSHOPPER LIFESTYLE PVT LTD Full time

Social Media Anchor - Duties & Responsibilities

A Social Media Anchor is responsible for engaging audiences through live sessions, video content,

and interactive storytelling to promote a brand, its products, and its identity.

Duties & Responsibilities:
Live Hosting & Audience Engagement
- Conduct live sessions on Instagram, Facebook, and other platforms to showcase products.
- Interact with viewers in real-time, answer queries, and create an engaging experience.
- Use interactive elements like Q&A, polls, and comments to boost audience participation.
- Promote offers, discounts, and special collections.

Video Content Creation
- Create short-form videos (Reels, TikToks, YouTube Shorts) featuring product try-ons.
- Record promotional videos, trend-based content, and styling tips.
- Work with the media team to produce high-quality video content.

Product Demonstration & Styling
- Showcase fabric details, embroidery, and fit of each outfit effectively.
- Provide styling tips and mix-and-match outfit ideas for different occasions.
- Highlight the uniqueness of each design to drive customer interest.

Brand Representation & Storytelling
- Be the face of the brand, maintaining a relatable and trustworthy presence.
- Share the brand's vision, craftsmanship, and key messages in an engaging way.
- Represent the company professionally in social media interactions.

Social Media Interaction & Community Building
- Respond to comments, messages, and customer inquiries.
- Foster a strong community by engaging with followers regularly.
- Encourage customers to share their photos, reviews, and testimonials.

Trend Awareness & Content Strategy
- Stay updated on social media trends, viral challenges, and competitor strategies.
- Adapt trending formats (audio, hashtags, etc.) to maximize brand reach. Collaborate with the social media team to develop innovative content strategies.

Influencer Collaborations & Brand Events
- Work with fashion influencers and industry experts for live sessions.
- Represent the brand in influencer collaborations, events, and promotions.
- Coordinate with content creators for joint marketing efforts.

Performance Analysis & Optimization
- Monitor engagement rates, audience retention, and sales impact from live sessions.
- Identify successful content strategies and suggest improvements.
- Experiment with different presentation styles to optimize engagemen

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Internet reimbursement

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (required)

Work Location: In person



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