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2 weeks ago
**Your responsibilities**
- You write incredible, profit-generating copy that is emotional, compelling, relatable, and impossible to not pay attention to
- Write and lead copywriting and content projects like long-form sales letters that pull in huge conversion rates and education-based marketing nurturing campaigns that generate leads while providing our customers with useful and interesting information about hearing aids and hearing care
- You build upsell strategies that help significantly boost our revenue
- Analyze campaign performance and create visualizations to present data and proposed optimizations
- Help mentor and train the junior copywriters, and help think through long-term marketing strategy (what offers to create, how to position them, the best type of funnel to use for a new offer, etc.)
**Your profile**
- 4+ years' experience in Content or direct response marketing with a strong track record of developing winning customer journeys and campaigns
- You're passionate about direct response marketing, copywriting, persuasion, and psychology almost to the point of obsession
- You know how to create "irresistible offers" in the digital marketing space...and already have quite a few "wins" under your belt
- You prefer to be judged on your direct, quantifiable performance numbers (metrics like leads, sales etc.) because you know that the sky's the limit in terms of your professional growth if you can drive real results with your copy
- You love the idea of spending your time strategizing the most profitable funnels, and campaign messaging strategies
- Proven track record in managing lead, funnel, nurture strategy, drip marketing, digital, online, and offline campaigns
- You can communicate clearly, take feedback well, and want to collaborate with those who know things you don't so that you can learn and improve
- Extensive knowledge of lead generation marketing methods
- Good knowledge of marketing tools (e.g. HubSpot, Marketo, Salesforce Marketing Cloud, Active Campaign, etc.) is a plus
- Creative, conceptual, and customer-centric thinking as well as deep technical understanding
- Positive, flexible, and well-organized to thrive in a rapid environment and meet challenging deadlines
- A self-driven and reliable problem solver with a highly collaborative approach
- Native English speaker
