Content Marketing Executive

5 days ago

Gurugram Haryana, India ENPASS TECHNOLOGIES PRIVATE LIMITED Full time

Responsibilities:

- Conduct in-depth audience research to understand the needs and pain points of both B2C and B2B customer segments.
- Develop a clear and differentiated brand message that resonates with both audiences.
- Create a comprehensive content style guide that outlines Enpass brand voice, tone, and visual identity.
- Develop separate content strategies for B2C and B2B audiences, focusing on relevant topics and content types.
- Be a hands-on content creator, regularly contributing high-quality blog posts, articles, and other content pieces for social media.
- Manage the content creation process, working with designers, and other specialists to ensure consistency and quality.
- Develop relationships with influencers and bloggers to promote Enpass content.
- Track content performance using analytics tools and make data-driven adjustments to the strategy.
- Stay up to date on the latest cybersecurity trends esp., authentication best practices.
- Ensure that all social media activities are aligned with Enpass brand guidelines and voice, maintaining a consistent and professional image.
- Develop creative strategies to enhance Enpass’s online presence on social media platforms, increase engagement, and drive follower growth by exploring innovative ideas and out of the box solutions.

Qualifications:

- Mandatory: 1+ years of experience in content marketing strategy and execution with a proven track record of creating high-quality and engaging content for B2C and B2B audiences in the cybersecurity & SaaS (Software as a Service) industry.
- Strong understanding of SEO principles and content marketing best practices.
- Excellent writing and editing skills with the ability to adapt tone and style for different audiences.
- Project management skills and the ability to manage multiple deadlines effectively.
- Data-driven mindset with a strong understanding of content marketing analytics.
- Excellent communication and interpersonal skills

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Commuter assistance

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

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