Content Writer and Marketing Executive

2 weeks ago

Gurugram Haryana, India ENPASS TECHNOLOGIES PRIVATE LIMITED Full time

Enpass is looking for a passionate and strategic Content Marketing Executive (CME)

to lead the development and execution of a content marketing strategy that targets both

B2C and B2B audiences.

Enpass is a password manager designed to secure the digital life of both individual

consumers and businesses globally. It not only manages and creates strong passwords

automatically but also fills them seamlessly across various platforms. Enpass has been

more about how Enpass transforms password management, visit our website at

About the Role:
In this role, you will play a pivotal role in revamping Enpass' brand communication and

building a robust content strategy for user education & engagement. You will be a

hands-on content leader, crafting compelling content that positions Enpass as a thought

leader in the password security space.

**Responsibilities**:

- Conduct in-depth audience research to understand the needs and pain points of

both B2C and B2B customer segments.
- Develop a clear and differentiated brand message that resonates with both

audiences.
- Create a comprehensive content style guide that outlines Enpass brand voice,

tone, and visual identity.
- Develop separate content strategies for B2C and B2B audiences, focusing on

relevant topics and content types.
- Be a hands-on content creator, regularly contributing high-quality blog

posts, articles, and other content pieces for social media.
- Manage the content creation process, working with designers, and other

specialists to ensure consistency and quality.
- Oversee content distribution across various channels (website, social media (X &

publication of posts to ensure brand voice consistency and message clarity.
- Develop relationships with influencers and bloggers to promote Enpass content.
- Track content performance using analytics tools and make data-driven

adjustments to the strategy.
- Stay up to date on the latest cybersecurity trends esp., authentication best

practices.
- Ensure that all social media activities are aligned with Enpass brand guidelines

and voice, maintaining a consistent and professional image.
- Develop creative strategies to enhance Enpass’s online presence on social

media platforms, increase engagement, and drive follower growth by exploring

innovative ideas and out of the box solutions.

Pay: ₹300,000.00 - ₹500,000.00 per year

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person

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