Digital Marketing Executive

2 weeks ago

Coimbatore Tamil Nadu, India Craft Interactive Technology LLC Full time

As a digital marketing executive, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.

If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

We value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.

**Your role**
- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

**Your tasks**
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Manage and optimise campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.

**Your profile**
- A bachelor’s degree in marketing, communication, or related fields.
- 2+ years of experience in digital marketing or content marketing.
- Experience with web analytics tools like Google Analytics and Search Console.
- Excellent communication, presentation and interpersonal skills.

**Preferred skills and qualifications**
- Experience with graphic design and content production.
- Knowledge of website CMS and marketing automation tools.
- CSS working knowledge.
- WordPress Experience.
- Social media marketing experience.

Pay: ₹15,000.00 - ₹40,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- Digital marketing: 2 years (preferred)

Work Location: In person

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