Marketing Executive

**Location: [Nungambakkam]**

**Working Days: Monday to Saturday**

**Only Freshers**

**About**

Fhero is an Accounting Outsourcing Company who transforms your finances into an accurate, efficient powerhouse by taking responsibility of your books and empower you with actionable financial reports. We are a digital finance team who make sure that your business can run without the need a single on-site accounts team.

**Responsibilities**
- Lead and manage marketing research initiatives to measure campaign effectiveness across digital, TV, radio, and print.
- Conduct primary and secondary research (pre
- and post-testing) to assess marketing campaign performance.
- Analyze consumer behavior and preferences to inform targeted marketing strategies.
- Collaborate with creative, media, and marketing teams to interpret research data and provide actionable insights.
- Design and implement research methodologies (surveys, focus groups, etc.).
- Track and analyze industry trends, competitor strategies, and market data to evaluate marketing impact.
- Prepare reports and presentations of research findings and recommendations for leadership.
- Manage external research vendor relationships, ensuring quality and adherence to timelines and budgets.
- Ensure research aligns with company goals and informs marketing strategy decisions.
- Manage research budgets for cost-effective resource utilization.
- Conduct social media research on LinkedIn and Instagram campaign performance (engagement, reach, effectiveness).
- Monitor and analyze social media trends, audience behavior, and marketing strategies on LinkedIn, Instagram, and other platforms.
- Collaborate with the social media team to align research with strategy and optimize content and targeting.
- Provide insights to enhance brand presence, engagement, and conversions on social media.
- Develop and conduct social media surveys and audience feedback initiatives.

**Skills**:

- **Research Methodologies**: Basic understanding of qualitative and quantitative research methodologies, including surveys, focus groups, and other techniques.
- **Data Analysis**: Strong analytical skills with the ability to collect, analyze, and interpret data sets to identify trends, patterns, and insights.
- **Statistical Analysis**: Basic understanding of statistical analysis techniques and software (e.g., Excel, SPSS).
- **Marketing Campaign Measurement**: Understanding of how marketing campaigns are measured across various media channels (digital, TV, radio, print, social media).
- **Consumer Behavior Analysis**: Interest in learning about consumer behavior, preferences, and market trends.
- **Social Media Research**: Familiarity with social media platforms (LinkedIn, Instagram, etc.) and interest in learning how to analyze campaign effectiveness.
- **Competitive Analysis**: Interest in learning how to track and analyze industry trends and competitor marketing strategies.
- **Reporting and Presentation**: Good written and verbal communication skills with the ability to present research findings, insights, and recommendations to various audiences.
- **Project Management**: Ability to assist in managing research projects, timelines, and resources.
- **Vendor Management**: Ability to assist in managing relationships with external research vendors.
- **Budget Management**: Understanding of basic budgeting principles.
- **Communication & Collaboration**: Ability to work effectively with internal teams (creative, media, marketing) and external vendors.
- **Strategic Thinking**: Interest in learning how research findings are aligned with company goals and objectives and how they inform marketing strategy development.

**Qualifications**:

- **Education**: Bachelor's degree in Marketing, Business, Market Research, Statistics, or a related field.
- Internship or project experience in marketing research or a related role is preferred.
- Demonstrated success in assisting with research projects.
- Experience with social media research and analytics is a plus.
- **Industry Knowledge**: Basic understanding of the industry the company operates in.

*Speak with the HR* +91 7305943478

**Job Types**: Full-time, Fresher

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Nungambakkam, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (preferred)

**Language**:

- English (required)

Work Location: In person