Content Strategist

2 days ago

Malad Mumbai Maharashtra, India Digitea Full time

**Position Title**: Content Strategist
**Location**: Malad, Mumbai (On-site)
**Type**: Full-Time
**Salary Range**: ₹35,000-₹45,000/month (based on experience & skill depth)

**Role Summary**

We’re looking for a _social media brain_.Someone who understands what makes people stop scrolling.Someone who studies how creators, brands, and founders build communities through content.

At **DigiTea**, you’ll conceptualize, research, and script _high-performing content_ for Instagram, YouTube, and LinkedIn, from idea to execution. You’ll decode viral patterns, build storyboards for creators and brands, and bring original, scroll-stopping ideas to life.

**Key ResponsibilitiesContent Strategy & Research**
- Develop **monthly content strategies** and topic banks aligned with brand voice and positioning.
- Conduct **deep research** on trends, competitors, and content performance to fuel new ideas.
- Translate insights from data, psychology, and social trends into actionable content frameworks.

**Creative Ideation**
- Ideate original **reel topics, video hooks, and series concepts** for different industries.
- Brainstorm storytelling formats that fit short-form, long-form, and platform-specific narratives.
- Collaborate closely with founders, creators, and the creative team to refine the final concept.

**Scriptwriting & Structuring**
- Write **sharp, impactful, and platform-tailored scripts** for reels, YouTube, and branded videos.
- Ensure the flow matches tone, camera performance, and retention structure (hook-build-drop-CTA).

**Trend Tracking & Market Understanding**
- Stay ahead of Instagram, YouTube, and LinkedIn algorithm shifts, creator trends, and audience behavior.
- Analyze what’s working across top creators and brands — and adapt those learnings intelligently.

**Cross-Team Collaboration**
- Work directly with editors, designers, and production teams to ensure idea-to-output quality.
- Collaborate with VPs and strategists to convert briefs into creative direction documents.

**What We’re Looking For**
- More than 3 years of **hands-on experience in social media content** (brand, agency, or creator side).
- A deep understanding of **content formats, hooks, virality, and storytelling**.
- You regularly follow top creators, marketing pages, and trends — and analyze _why_ content works.
- Excellent command of English and storytelling clarity in both short and long form.
- Basic knowledge of content analytics and performance metrics (retention, reach, watch rate).
- Ability to research fast, think sharp, and present ideas clearly to the creative and production team.

**Bonus Skills**
- Experience with scripting or directing video content.
- Understanding of brand positioning, tone, and persona design.
- Ability to visualize how ideas can be executed creatively on camera.

**What You’ll Get**
- A high-energy, creative environment where every day is different.
- The opportunity to create content for **top brands, founders, and influencers** across India & UAE.
- Direct mentorship from a team shaping India’s creator economy through real content performance.
- Clear growth path into **Lead Strategist / Creative Director roles**.

**How to Apply**

Pay: ₹420,000.00 - ₹540,000.00 per year

**Experience**:

- Social media strategy: 3 years (preferred)

Work Location: In person

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