Content Strategist

4 days ago

Malad Mumbai Maharashtra, India Digitea Full time

Position Title: Content Strategist

Location: Malad, Mumbai (On-site)

Type: Full-Time

Salary Range: ₹35,000–₹45,000/month (based on experience & skill depth)

Role Summary

We're looking for a social media brain.Someone who understands what makes people stop scrolling.Someone who studies how creators, brands, and founders build communities through content.

At DigiTea, you'll conceptualize, research, and script high-performing content for Instagram, YouTube, and LinkedIn, from idea to execution. You'll decode viral patterns, build storyboards for creators and brands, and bring original, scroll-stopping ideas to life.

Key ResponsibilitiesContent Strategy & Research

  • Develop monthly content strategies and topic banks aligned with brand voice and positioning.
  • Conduct deep research on trends, competitors, and content performance to fuel new ideas.
  • Translate insights from data, psychology, and social trends into actionable content frameworks.

Creative Ideation

  • Ideate original reel topics, video hooks, and series concepts for different industries.
  • Brainstorm storytelling formats that fit short-form, long-form, and platform-specific narratives.
  • Collaborate closely with founders, creators, and the creative team to refine the final concept.

Scriptwriting & Structuring

  • Write sharp, impactful, and platform-tailored scripts for reels, YouTube, and branded videos.
  • Ensure the flow matches tone, camera performance, and retention structure (hook–build–drop–CTA).

Trend Tracking & Market Understanding

  • Stay ahead of Instagram, YouTube, and LinkedIn algorithm shifts, creator trends, and audience behavior.
  • Analyze what's working across top creators and brands — and adapt those learnings intelligently.

Cross-Team Collaboration

  • Work directly with editors, designers, and production teams to ensure idea-to-output quality.
  • Collaborate with VPs and strategists to convert briefs into creative direction documents.

What We're Looking For

  • More than 3 years of hands-on experience in social media content (brand, agency, or creator side).
  • A deep understanding of content formats, hooks, virality, and storytelling.
  • You regularly follow top creators, marketing pages, and trends — and analyze why content works.
  • Excellent command of English and storytelling clarity in both short and long form.
  • Basic knowledge of content analytics and performance metrics (retention, reach, watch rate).
  • Ability to research fast, think sharp, and present ideas clearly to the creative and production team.

Bonus Skills

  • Experience with scripting or directing video content.
  • Understanding of brand positioning, tone, and persona design.
  • Ability to visualize how ideas can be executed creatively on camera.

What You'll Get

  • A high-energy, creative environment where every day is different.
  • The opportunity to create content for top brands, founders, and influencers across India & UAE.
  • Direct mentorship from a team shaping India's creator economy through real content performance.
  • Clear growth path into Lead Strategist / Creative Director roles.

How to Apply

Send your CV + portfolio (Instagram handles, YouTube links, or sample scripts/ideas) Applications without content samples will not be considered.

Job Type: Full-time

Pay: ₹420, ₹540,000.00 per year

Experience:

  • Social media strategy: 3 years (Preferred)

Work Location: In person

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