PPC Executive

2 days ago

New Delhi, India Karma ayurveda Full time

1. Campaign Strategy and Planning: Developing PPC campaign strategies based on business goals, target audience, and budgetary constraints. Conducting keyword research and competitor analysis to identify opportunities and optimize campaign performance.

2. Campaign Setup and Implementation: Creating and setting up PPC campaigns, including ad groups, keywords, ad copy, and landing pages. Configuring campaign settings, such as budgets, bidding strategies, targeting options, and ad extensions.

3. Ad Copywriting and Design: Crafting compelling and persuasive ad copy that attracts clicks and generates conversions. Collaborating with the design team to create visually appealing display and banner ads.

4. Bid Management and Budget Allocation: Monitoring and adjusting keyword bids to achieve optimal ad positions and cost-per-click (CPC) targets. Optimizing budget allocation across campaigns, ad groups, and keywords to maximize ROI.

5. Performance Tracking and Analysis: Monitoring campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Analyzing data and generating reports to identify trends, insights, and areas for improvement.

6. A/B Testing and Optimization: Conducting split testing of ads, landing pages, and other campaign elements to improve click-through rates, conversion rates, and overall campaign performance. Implementing optimization techniques, such as ad scheduling, geo-targeting, and audience segmentation.

7. Remarketing and Audience Targeting: Utilizing remarketing strategies to re-engage website visitors who haven't converted. Creating and managing audience lists for targeting specific user segments and customizing ad messaging based on user behavior and interests.

**Salary**: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Speak with the employer**
+91 8595086128

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