Digital Marketing Executive

5 days ago


Chromepet Chennai Tamil Nadu, India 2Kings Facilities & Technical Services Private Limited Full time

**Job Summary**

**Key Responsibilities**
**E-commerce Platform Management**
- Manage product listings, content, pricing, inventory, and promotions on **Amazon, Flipkart, Meesho**, and other marketplaces.
- Optimize product titles, descriptions, keywords, and A+ content to improve search visibility and conversions.
- Handle account health, brand registry, return & refund issues, and customer communication as per platform norms.
- Regularly monitor seller dashboard metrics and ensure timely compliance with platform policies.

**Performance Marketing & Ads**
- Plan and execute paid ad campaigns on Amazon (SP, SB, SD), Flipkart PLA/CPA, and Meesho ads.
- Monitor ad spends, ROAS, CTR, and CPC; continuously optimize campaigns for better efficiency and scale.
- Develop and execute promotional strategies including lightning deals, coupons, and platform-specific events.
- Handle retargeting, remarketing, and conversion rate optimization on D2C platforms using Meta Ads, Google Ads, etc.

**D2C Website Management**
- Work with the web development and UI/UX team to ensure a high-converting D2C website.
- Manage Shopify/WooCommerce/Custom CMS backend - catalog, orders, CRM, and customer journey.
- Run integrated campaigns across Google, Facebook, and Instagram to drive traffic and conversions.
- Implement SEO best practices and blog/content strategy to improve organic rankings.

**Reporting & Analysis**
- Analyze platform dashboards, ad reports, and sales data to identify winning products and improvement areas.
- Generate weekly/monthly performance reports with KPIs like impressions, conversions, CPA, ACoS, etc.
- Recommend actionable insights to marketing and sales teams for campaign improvements.
- **Education**: Graduate/Postgraduate in Marketing, Digital Media, or related field.
- **Experience**: 4-8 years of hands-on experience in digital marketing and e-commerce platform handling.
- **Skills**:

- Strong expertise in **Amazon Seller Central**, **Flipkart Seller Hub**, **Meesho Supplier Panel**, and D2C website tools.
- Experience with ad platforms**:Amazon Ads, Flipkart Ads, Facebook Ads, Google Ads**.
- Knowledge of SEO, keyword research tools (Helium10, Jungle Scout, etc.), and web analytics.
- Detail-oriented with a strong command of numbers, Excel, and marketing metrics.
- Self-starter, goal-driven, and accountable for delivering measurable results.

**Compensation**: Competitive salary + Incentives based on KPIs (Sales growth, ROAS, New Product Launches, etc.)

Pay: ₹25,000.00 - ₹45,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Fixed shift

Work Location: In person



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