Influencer Marketing Executive

**Key Responsibilities**:

- Develop and implement comprehensive influencer marketing strategies that align with the company's marketing objectives.
- Define influencer personas and identify potential influencer partners based on audience alignment and relevance.
- Identify and research potential influencers, including macro, micro, and nano influencers, in relevant niches.
- Develop and nurture relationships with influencers through personalized outreach and communication.
- Negotiate collaboration terms, contracts, and compensation with influencers.
- Plan, create, and execute influencer marketing campaigns, ensuring that content aligns with brand messaging and objectives.
- Collaborate with influencers to create authentic and engaging content, including social media posts, blogs, videos, and other formats.
- Provide clear briefs and guidelines to influencers, outlining campaign goals, messaging, and creative requirements.
- Ensure that influencers disclose partnerships transparently and comply with relevant regulations and guidelines.
- Track and analyze influencer campaign performance, including engagement metrics, reach, conversions, and ROI.
- Provide regular reports on influencer marketing performance and share insights with the marketing team and senior management.
- Manage influencer marketing budgets, allocate resources effectively, and ensure campaigns stay within budget constraints.
- Stay informed about influencer marketing regulations and compliance standards.
- Ensure all influencer partnerships adhere to legal requirements and industry best practices.
- Build and maintain long-term relationships with influencers, nurturing partnerships for ongoing and repeat collaborations.
- Collaborate with influencers to gather feedback and insights for future campaigns.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree is a plus).
- Proven experience as an Influencer Marketing Manager or similar role with a successful track record in influencer marketing campaign management.
- Strong understanding of influencer marketing best practices, industry trends, and social media platforms.
- Excellent networking and relationship-building skills, with the ability to identify and engage with influencers effectively.
- Analytical skills with the ability to interpret influencer campaign metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple influencer campaigns and timelines.
- Creative thinking and the ability to develop innovative influencer marketing strategies.
- Ability to work collaboratively in a team environment and across functions.
- Knowledge of influencer marketing platforms and tools is a plus.

**Benefits**:

- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest influencer marketing tools and technologies.
- Chance to make a significant impact on the company's brand awareness and engagement through influencer collaborations.

**Preference**:

- Female

**Job Type**:

- Full-time

**Experience**:

- A minimum duration of 6 months is mandatory.

**Location**:

- Chandigarh (U.T.) India

**Contact number**:

- Chandigarh (U.T.) 9056661165

**Job Types**: Full-time, Permanent, Fresher

Schedule:

- Day shift
- Fixed shift
- Morning shift

Supplemental Pay:

- Performance bonus

Work Location: In person

Expected Start Date: 15/09/2024