Marketing Executive

16 hours ago

Chandigarh Chandigarh, India Talwarsons Jewellers Full time

**Position**: Marketing Executive
**Location**: Chandigarh
**Industry**: Jewellery / Luxury Retail
**Experience**: 2-4 years in Marketing / Social Media / Brand Promotions

**Role Overview**
- **Job Description**_

**1. Social Media Management**
- Develop monthly content calendar and strategy for Instagram, Facebook, Pinterest, LinkedIn, and YouTube.
- Ensure engaging, consistent, and brand-aligned content is created and posted.
- Monitor performance analytics and optimize content for better engagement and reach.

**2. Content Creation (UGC & In-Store)**
- Create and manage in-store **User-Generated Content (UGC)** highlighting customer experience and product features.
- Collaborate with photography/videography teams for shoots.

**3. WhatsApp Marketing**
- Prepare monthly WhatsApp messaging plan for customers, leads, and prospective clients.
- Design targeted campaigns (new collections, offers, events, festive greetings).
- Track response rates and optimize messaging for higher engagement.

**4. Event & Collaboration Coordination**
- Coordinate photoshoots, in-store events, exhibitions, and brand collaborations.
- Approach PR companies, stylists, and influencers for **celebrity styling opportunities.**:

- Identify and execute local/outstation collaboration opportunities with **clothing, luxury, and lifestyle brands** to increase brand visibility.

**5. Vendor Coordination**
- Liaise with external vendors (photographers, videographers, event managers, PR agencies) for marketing content creation.
- Ensure timely execution of deliverables and maintain quality standards.

**Desired Skills & Competencies**:

- Strong knowledge of social media platforms, trends, and analytics.
- Excellent written & verbal communication skills.
- Creative mindset with an eye for luxury branding.
- Networking skills to build relationships with PR agencies, influencers, and brand partners.
- Strong organizational & coordination skills for handling events and collaborations.

**Qualifications**:

- Graduate/Post-Graduate in Marketing, Mass Communication, or related field.
- 2-4 years of experience in social media & marketing (luxury/retail industry preferred).
- Proficiency in Canva, Photoshop, or other creative tools is an added advantage.

**What We Offer**:

- Opportunity to work with a reputed luxury jewellery brand.
- Exposure to celebrity collaborations, brand partnerships, and premium events.
- A creative environment with scope for innovation.
- Competitive salary & incentives.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Provident Fund

**Language**:

- English (preferred)

Work Location: In person

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