Content Creator

2 weeks ago

Gautam Budh Nagar, India TheraYog Full time

Content Strategist - TheraYog

About TheraYog

At TheraYog, we're on a mission to revolutionize the way people approach their well-being. As a fast-growing startup in the mindfulness and wellness space, we're seeking passionate, creative individuals to join our dynamic team. Our workplace culture is one of collaboration, innovation, and a shared commitment to improving the lives of our customers through thoughtful, impactful content.

The Opportunity

We're looking for an experienced Content Strategist to join our team and help us elevate our brand storytelling to new heights. In this role, you'll be responsible for crafting end-to-end content solutions that captivate our audience and drive measurable business impact. You'll collaborate closely with our content writing, copywriting, graphic design, and video production teams to ensure a cohesive, emotionally resonant brand voice across all touchpoints.

Key Responsibilities:
Develop and implement a comprehensive content strategy that aligns with our brand vision and marketing objectives.

Conceptualize and storyboard engaging, visually striking content pieces, with key focus on organic and sponsored social media platforms such as Instagram and Youtube (Short -Form & Long Form).

Contribute creatively to script writing and copywriting, ensuring consistent brand identity and tonality.

Oversee the content creation process, providing guidance and feedback to ensure high-quality, on-brand deliverables.

Analyze content performance data and use insights to optimize future content pieces.

Stay up-to-date with industry trends and best practices in content marketing and storytelling.

Qualifications and Skills:
3+ years of experience in a content strategy or creative content role.

Proven track record in delivering successful, data-driven content campaigns.

Strong portfolio showcasing your work in creative storytelling and brand-building.

Excellent written and verbal communication skills, with the ability to translate complex ideas into compelling narratives.

Proficiency in storyboarding, script writing, and collaborating with cross-functional teams.

Keen eye for visual aesthetics and an understanding of how design, imagery, and video can enhance content.

Familiarity with content analytics and optimization techniques.

Collaborative mindset and passion for mentoring and empowering team members.

Why Join TheraYog?

At TheraYog, we offer a unique opportunity to make a tangible impact on the lives of our customers. As a fast-paced, mission-driven startup, we value creativity, innovation, and a growth mindset. You'll have the chance to work alongside a talented, passionate team and contribute to the evolution of a brand that is redefining the wellness industry.

Our benefits package includes competitive compensation, generous PTO, comprehensive health insurance, and opportunities for professional development. Most importantly, you'll be part of a supportive, inclusive work environment that celebrates individual contributions and encourages everyone to bring their authentic selves to work.

**Job Types**: Full-time, Permanent

Pay: Up to ₹55,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Gautam Buddha Nagar, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Content writing: 2 years (preferred)
- total work: 2 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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