Digital Business Marketing Apprenticeship, March

**Minimum qualifications**:

- Bachelor's degree or equivalent practical experience.
- Maximum 1 year of experience in a Digital Business Marketing role post graduation.
- Ability to communicate in English fluently, to understand and execute instructions and learn via training documentations and presentations.

**Preferred qualifications**:

- Experience in any industry (e.g., Events, Media, Customer Service, Hospitality, Tourism, Accounting, etc.).
- Ability to work with ambiguous tasks, find suitable solutions, and seek help or advice where appropriate.
- Ability to work independently and within a team framework.
- Interest in building a career in Digital Marketing.
- Excellent problem solving and critical thinking skills.

About the job
The Google Digital Business Marketing Apprenticeship is a program of 24 months offering learning and development to individuals looking to start a career in Digital Business Marketing.
This apprenticeship is intended for applicants who have completed their university degree and are looking to kick start their career in the field of Digital Business Marketing. If you’re currently pursuing a degree or working in the field for more than 12 months, we encourage you to browse our careers website for other opportunities.While at Google, you will have the opportunity to work alongside a team of Googlers to solve real life problems while developing and learning from exceptional leaders. An external training partner will also support you during the program.As an Apprentice, you will help define, design, and implement campaigns across a variety of Google ads platforms. Supporting Google client accounts and enhancing their advertising campaigns across platforms and apps. You will understand their needs, identify insights to make their digital marketing more effective across different Google products. You will do this in collaboration with cross-functional teams.Digital Business Marketing apprentices tend to explore careers such as: Ad Product Specialist, Account Manager, Business Development Associate, Digital Marketing Specialist, Search Engine Optimization Analyst, Digital Marketing Manager.Google aspires to be an organization that reflects the globally diverse audience that our tools serve. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas and cultures lead to the creation of better products and services. Interacting with people in all parts of the company will give you insight into our unique enterprise and corporate culture.
What will you learn to do?
- Marketing on Digital Platforms and Apps (Creating value through digital ads)
- Customers on Digital Platforms and Apps (Analyzing data to identify and target users)
- Business Development and Decoding the Sales Funnel (Understanding the life of a lead)
- Optimizing Digital Ad Accounts (Deep understanding of ad products)
- Strategising and Evaluating Digital Campaigns (End to end campaign management)
- Running a Digital Marketing Agency (Running a viable business with digital marketing expertise)
- Troubleshooting Ad Technologies (Partnering with cross-functions to troubleshoot for ad customers)
- Generative AI in Digital Marketing and at work
- Ad Product Certifications (Qualified understanding of leading ad products)

At Google, we don’t just accept differences — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Apprentices become part of our mission to build great products for every user, and their different experiences help ensure that our products are as diverse as our users.Apprenticeships contribute towards the development of digital skills by providing opportunities for work and study. They can serve as part of your journey to a meaningful career. During the program, apprentices get exposure to different areas and teams at Google, while receiving external training and developing their professional skills on the job.

**Responsibilities**:

- Develop your knowledge on digital ad platforms, online campaigns and troubleshooting for ad accounts. Partner with teams to drive product and partnership solutions.
- Learn business development by addressing leads from new and existing clients, and act as an account coordinator and facilitator.
- Learn to analyze data and derive insights to identify opportunities for clients and agencies.
- Develop knowledge of existing and emerging advertising products, and how users and clients may interact with them.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoGoogle's EEO Policy andEEO is the Law. If you hav