Copywriter - Creative

1 week ago

Bengaluru, India groww Full time

**COMPANY VISION**
- We are making finance simple. For millions in India.

Groww is on a mission to democratize access to financial services for millions of Indians responsibly. We are a customer-first company.

We believe in crafting the best and most delightful user experience for our customers. And we leverage first principle thinking and technology to solve problems at scale. If this excites you, join us.

**About Groww**
- Groww is India’s fastest-growing investment platform. Our long-term vision is to become the trusted money partner of ~100M Indians with core products in investment & banking. Groww was founded in 2016 by alums from Flipkart, ICICI, IITB, IITD, BITs Pilani and is, backed by marquee investors like Tiger Global, Sequoia Capital, Ribbit Captial, and Y Combinator.

**OUR VALUES**
- We take pride in our values and hold ourselves to a high standard on:

- Radical customer centricity
- Simplicity in our products and personalities
- Transparency on everything
- Long term thinking
- Ownership driven culture

**Roles & Responsibilities**:

- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital, and brand design.
- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
- Own ideation, conceptualization, and execution of Key Visuals and Promotion Campaigns to help drive marketing objectives by leveraging the content to shape the narrative in a visually compelling and provocative manner
- Direct and supervise creative from concept through execution along with the Copy team
- Manage deliverables and the design team. Collaborate across various teams to achieve the marketing goals
- Provide clear creative direction, motivation, and inspiration to the design team
- Work on design strategies that are insightful and stimulate good work
- Enforce brand guidelines across all internal & external departments including businesses, marketing, acquisition, PR, etc.
- Experience in both mainline & digital creative thinking would be preferred
- Able to work in a fast-paced environment with the ability to understand creative briefs and generate unique ideas
- Knowledge about investing will be a plus

**Job Requirement**
- 6-8 years of experience in copywriting for advertising, digital, and social. Can look at financial brands from a fresh angle.
- 1-2 years of experience leading a team
- Strong sense of creative storytelling, content writing, user experience, and marketing and possess ideation skills that stretch across various communication media
- Experience balancing strategy and copy, leading and managing a team of copywriters and other stakeholders.
- Ability to thrive as a collaborator/co-creator - willing to shape ideas as well as build on the ideas of others.
- Good sense of brand guideline
- Project Management
- Take ownership of QC of all the assigned work

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