Jr. Digital Marketing Executive

2 days ago

Bengaluru Karnataka, India Basil Woods Institutions Full time

**Key Responsibilities**:

- **Develop Digital Marketing Strategies**: Create and execute effective digital marketing strategies to drive brand awareness, lead generation, and customer engagement.
- **Manage Social Media Accounts**: Oversee and grow the company’s presence on key social media platforms, including Facebook, Instagram, LinkedIn, and Twitter. Engage with followers and track metrics to optimize performance.
- **SEO & SEM Optimization**: Conduct keyword research, implement on-page and off-page SEO, and optimize the company’s website for search engine ranking improvements. Manage pay-per-click (PPC) campaigns for maximum ROI.
- **Content Creation & Management**: Develop compelling digital content (blog posts, articles, videos, infographics, etc.) aligned with our brand and target audience. Ensure the content is optimized for SEO.
- **Performance Tracking & Reporting**: Use analytics tools (Google Analytics, social media insights, etc.) to monitor and analyze campaign performance. Provide regular reports on ROI and KPIs.
- **Collaborate with Other Departments**: Work closely with the sales, creative, and product teams to ensure alignment on messaging, goals, and overall marketing initiatives.
- **Stay Updated with Trends**: Continuously research and keep up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company stays ahead in the digital space.

**Skills & Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing (1-3 years preferred).
- Strong understanding of digital marketing channels such as SEO, PPC, content marketing, and social media.
- Proficiency in tools like Google Analytics, SEMrush, HubSpot, or similar platforms.
- Excellent written and verbal communication skills.
- Ability to analyze and interpret marketing data to make informed decisions.
- Creativity, attention to detail, and a passion for staying on top of digital marketing trends.

**Preferred Skills**:

- Experience with WhatsApp marketing software.
- Knowledge of basic graphic design tools (e.g., Canva, Adobe Creative Suite).
- Familiarity with marketing automation tools.

**Benefits**:

- Competitive salary
- Flexible working hours
- Opportunities for career growth and development.
- Health and wellness benefits.
- Fun, dynamic, and supportive team environment.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Flexible schedule
- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Google AdWords: 1 year (preferred)
- Facebook Advertising: 1 year (preferred)
- Paid marketing: 1 year (preferred)

Work Location: In person

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