Junior Digital Marketing Executive

2 weeks ago


Patna Bihar, India LALITA INFOTECH SERVICES PRIVATE LIMITED Full time

**Key Responsibilities**:

- Develop and execute effective **SEO** strategies to improve organic search rankings and drive targeted traffic to our website.
- Conduct keyword research, optimize on-page elements, and ensure technical SEO best practices are implemented.
- Manage and optimize **Meta Ads** campaigns (Facebook and Instagram) to achieve maximum ROI, including audience targeting, A/B testing, and performance analysis.
- Monitor and analyze website performance using tools like **Google Analytics** and other SEO tools to identify areas for improvement.
- Collaborate with the content team to create SEO-optimized blog posts, product descriptions, and landing pages.
- Stay updated with the latest digital marketing trends and algorithm changes to ensure our strategies remain cutting-edge.
- Report on performance metrics, KPIs, and campaign results, providing insights and recommendations for improvement.

**Requirements**:

- Proven experience in **SEO** and **Meta Ads** (Facebook/Instagram ads), with a track record of successful campaigns.
- Strong knowledge of **Google Analytics**, **Google Search Console**, and **SEO tools** (e.g., SEMrush, Ahrefs, or Moz).
- Experience with keyword research, on-page and off-page SEO, and backlink strategies.
- Proficiency in managing paid social media advertising campaigns, including audience segmentation and budget optimization.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and organizational skills.
- Passion for the pet industry and a love for animals is a plus

**Job Types**: Full-time, Permanent

Pay: ₹9,067.00 - ₹18,988.00 per month

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person



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