Product Marketing Executive

As a Product Marketing Executive at an electronics components independent distributor, you will play a vital role in supporting the product marketing team in promoting and driving the sales of electronic components. Your primary responsibility will be to assist in developing and executing marketing strategies, creating engaging product messaging, and supporting marketing campaigns to generate awareness and demand for the distributor's products. You will work closely with the product marketing team, suppliers, and customers to ensure effective product launches and ongoing marketing efforts.

Key Responsibilities:
Marketing Strategy Support:
Assist the product marketing team in developing marketing strategies aligned with the distributor's business objectives and target market.

Conduct market research and competitor analysis to gather insights and support marketing decision-making.

Contribute to identifying key market segments and developing targeted marketing plans to reach potential customers effectively.

Product Messaging and Collateral Development:
Collaborate with the product marketing team to create compelling product messaging and positioning that highlights the unique features, benefits, and value propositions of the distributor's products.

Support in developing marketing collaterals such as product literature, datasheets, presentations, and sales tools to effectively communicate the product offerings to customers.

Marketing Campaign Execution:
Contribute to the development of engaging content, including blog posts, articles, videos, and infographics, to support marketing campaigns.

Monitor and report on campaign performance metrics to help optimize marketing activities.

Product Launches and Promotions:
Assist in coordinating product launches, including organizing launch events, preparing launch materials, and supporting sales teams with training and product knowledge.

Collaborate with suppliers to secure marketing funds and co-op programs to support product promotions and advertising initiatives.

Stay updated on market trends and customer feedback to provide valuable insights for product enhancements or new product introductions.

Sales Support:
Support the sales team by providing them with marketing materials, product information, and training to facilitate effective selling of the distributor's products.
Assist in customer meetings, trade shows, and events by providing technical product information and addressing customer inquiries.

Qualifications:

- Bachelor's degree in Electronics, business, or a related field.
- Previous experience or internships in marketing or a relevant field is a plus.
- Strong interest and passion for technology, electronics, and the components industry.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to contribute innovative ideas.
- Proficiency in conducting market research and competitor analysis.
- Familiarity with digital marketing tools and platforms is a plus.
- Strong analytical skills to measure and interpret marketing campaign performance.
- Ability to work collaboratively in a team environment.
- Excellent organizational and time management skills.

Note : This position requires Travelling in India and Overseas based on need

Pay: ₹15,000.00 - ₹18,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Sion, Mumbai - 400022, Maharashtra: Reliably commute or planning to relocate before starting work (preferred)

**Education**:

- Bachelor's (required)

**Experience**:

- total work: 1 year (preferred)

Willingness to travel:

- 25% (required)