Digital Marketing Executive(Google)

1 week ago

Kochi Kerala, India Webdura Technologies Full time

**Job Overview**:
**Responsibilities**:

- ** Daily Performance Reporting**: Take full ownership of daily performance reports, ensuring data accuracy and delivering actionable insights to improve campaigns.
- ** Campaign Optimisation**: Provide daily optimisation suggestions based on performance data, improving campaign efficiency and ROI.
- ** Ad Copy Prioritisation**: Prioritise ad copy creation and optimisation based on ongoing performance tests and data analysis.
- ** Campaign Setup Review**: Review and approve the setup of new campaigns to ensure strategic alignment and accuracy.
- ** Budget Management**: Develop and manage campaign budgets, making necessary adjustments to maximise performance.
- ** Advanced Campaign Management**: Oversee complex ad campaigns, optimising strategies for improved performance and higher returns.
- ** Ad Copy Testing and Optimisation**: Conduct A/B testing for ad copy and provide recommendations to enhance effectiveness.
- ** Keyword Segmentation**: Develop detailed keyword segments to improve targeting and campaign relevance.
- ** Ad Copy Support**: Assist with the creation and organisation of ad copy, ensuring alignment with campaign goals.
- ** Daily Performance Management**: Implement advanced techniques to oversee and optimise daily campaign performance.
- ** Weekly Strategy Reviews**: Conduct weekly reviews of campaign performance, making strategic adjustments as needed.
- ** Client Exit Management**: Ensure seamless transitions during client exits, preparing final reports and handling data handover.
- ** Analytics & Data Tracking**: Oversee performance tracking using tools like Google Analytics, ensuring accurate data collection and reporting to inform future strategies.

**Key Skills**:

- ** Digital Campaign Management**: Proven experience in managing digital ad campaigns, particularly on platforms like Google Ads, Facebook Ads, etc.
- ** Data-Driven Optimisation**: Strong analytical skills to derive insights from campaign performance data and suggest effective optimisations.
- ** Ad Copy Creation & Testing**: Experience with ad copy creation, prioritisation, and A/B testing for performance improvement.
- ** Budget Planning & Management**: Ability to develop and manage budgets for multiple campaigns, making real-time adjustments as necessary.
- ** Keyword Segmentation**: Expertise in creating and managing detailed keyword segments for highly targeted campaigns.
- ** Google Analytics & Data Tools**: Proficiency in Google Analytics and other performance tracking tools for accurate data analysis and reporting.
- ** Strategic Thinking**: Ability to think strategically, aligning campaign setups, optimisations, and adjustments with broader business goals.
- ** Client Management**: Strong client management skills, especially in ensuring smooth communication and exit processes.
- ** Attention to Detail**: Ability to ensure high levels of accuracy in reporting, tracking, and campaign setup

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