Digital Marketing Executive

**Duties and responsibilities of a Digital marketing executive**

A Digital Marketing Executive plays a crucial role in developing, implementing, and managing marketing campaigns that promote a company's products or services. They enhance brand awareness within the digital space and drive website traffic and acquire leads/customers. Here are the key duties and responsibilities of a Digital Marketing Executive:
Strategic Planning and Execution
- **Market Research**: Conduct market research to identify trends and insights, optimize spend and performance based on these insights.

Content Creation and Management
- **Content Strategy**: Develop and implement content strategies to drive engagement and sales, including blogs, articles, videos, infographics, and other multimedia content.
- **Content Creation**: Create high-quality content that appeals to the target audience, working with content creators, designers, and writers.

SEO and SEM
- **SEO Strategy**: Optimize website content for search engines to improve organic search rankings.
- **SEM Campaigns**: Plan and execute paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

Social Media Management
- **Social Media Strategy**: Develop and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and additional channels.
- **Community Management**: Engage with audiences on social media, respond to comments and messages, and manage online communities.

Analytics and Reporting
- **Performance Tracking**: Monitor and report on the performance of all digital marketing campaigns using analytics tools like Google Analytics, SEMrush, or Moz.
- **Data Analysis**: Analyze data to measure campaign effectiveness, identify trends, and optimize strategies based on findings.

Budget Management
- **Budget Allocation**: Manage and allocate budgets across various digital marketing channels to maximize ROI.
- **Cost Efficiency**: Optimize marketing spend and performance based on data-driven insights and financial constraints.

Coordination and Collaboration
- **Team Collaboration**: Work closely with internal teams (e.g., sales, product development) to ensure marketing campaigns align with business goals.
- **External Coordination**: Liaise with external agencies, vendors, and partners to execute campaigns and initiatives.

Innovation and Adaptation
- **Stay Updated**: Keep abreast of new digital marketing trends, tools, and technologies to implement innovative marketing strategies.
- **Continuous Improvement**: Regularly review and adapt strategies to improve effectiveness and stay ahead of competitors.

Compliance and Best Practices
- **Regulatory Compliance**: Ensure all digital marketing efforts comply with relevant laws and regulations, such as GDPR for data protection.
- **Best Practices**: Implement and maintain digital marketing best practices to ensure quality and effectiveness.

Customer Engagement and Retention
- **Engagement Strategies**: Develop strategies to increase customer engagement and retention through personalized marketing efforts.
- **Feedback Management**: Gather and analyze customer feedback to improve products, services, and marketing efforts.

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Weekend availability

Supplemental pay types:

- Commission pay
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person