Marketplace Ads Associates

2 weeks ago

Mumbai Maharashtra, India TalentXo Full time

**Key Areas and Responsibilities**

**Customer acquisition & digital sales funnel management**:
Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS / ROAS & ensuring targets are met

**Campaign Management**

Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue
- Daily campaign management across all the digital marketplace platforms for acquisition
- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results

**PROMOTIONS**:
Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

**BUDGET AND ROI MANAGEMENT**

Optimize continuously to ensure high ROI and minimize CAC

**ANALYTICS AND REPORTING**

Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights
- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
- Monitor performance & optimize/course correct

**Skills Required**:
Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.
- Strong experience in analytics tools and techniques
- Proficient in quantitative analysis & insighting
- Data/numbers oriented - Good at advanced excel/other data analysis tools
- Strong verbal & written communication

**Competencies**:
Commercial & strategic acumen
- Results driven & ROI focused
- Technology oriented with keen interest in latest tech developments in digital marketing
- People orientation & leadership ability
- Strong bias to action
- Agility and ability to take decisions/course correct fast

1-2 years of experience of which majority should be in a B2C ecommerce set up with strong hands on experience executing campaigns on Amazon, Flipkart etc.
- Graduate
- Experience in handling large monthly budgets (50L - 1Cr month

Good verbal/written communication skills in English

**Salary**: ₹500,000.00 - ₹700,000.00 per year

Schedule:

- Fixed shift

**Experience**:

- total work: 3 years (required)

Work Location: In person

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