Marketing

6 days ago

Thiruvananthapuram Kerala, India Al Adrak Trading & Contracting LLC(summer sand resort vagamon) Full time

**Developing Marketing Strategies**: Create comprehensive marketing strategies to promote hotels and resorts in Kerala, considering factors such as target audience, competition, seasonality, and unique selling propositions.
- **Traditional Marketing**: Plan and execute traditional marketing initiatives such as print advertising, brochures, direct mail campaigns, and local partnerships to reach potential customers.
- **Branding**: Develop and maintain the brand identity of hotels and resorts, ensuring consistency across all marketing channels and communication materials.
- **Market Research**: Conduct market research to identify trends, customer preferences, and competitors' activities to stay ahead in the market and adjust marketing strategies accordingly.
- **Collaborations and Partnerships**: Identify and forge strategic partnerships with travel agencies, tour operators, online travel agencies (OTAs), and other relevant businesses to increase bookings and expand the hotel's reach.
- **Event Management**: Plan and coordinate promotional events, trade shows, and exhibitions to showcase the hotels and resorts and attract potential customers.
- **Customer Relationship Management (CRM)**: Implement CRM systems to manage customer data, personalize marketing communications, and enhance customer loyalty through targeted promotions and special offers.
- **Analyzing Performance**: Track and analyze marketing campaigns' performance using key performance indicators (KPIs) such as website traffic, conversion rates, booking inquiries, and revenue generated to evaluate effectiveness and optimize future strategies.
- **Budget Management**: Develop and manage marketing budgets effectively, allocating resources to different marketing channels based on their potential ROI and strategic importance.
- **Team Collaboration**: Collaborate with internal teams such as sales, reservations, and operations to align marketing efforts with overall business goals and ensure a seamless customer experience.
- **Adapting to Market Changes**: Stay updated with industry trends, technological advancements, and changes in consumer behavior to adapt marketing strategies accordingly and maintain a competitive edge.
- **Crisis Management**: Be prepared to handle crisis situations effectively, such as negative publicity or sudden changes in market conditions, to mitigate any adverse effects on the hotel's reputation and business performance.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹18,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Internet reimbursement
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Work Location: In person

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