Search Engine Optimization

5 days ago

Noida, India Two Sigmas Web Full time

Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients' sites' rankings in major search engines.

**Objectives**:

- Current Online Presence.
- Overall Business Objectives.
- Target Audience: Primary and Secondary.
- Competitive Landscape.
- Marketing Strategy.
- Overarching Message/Brand Story.
- Metrics Measurement.

**Responsibilities**:

- Knowledge of Google Analytics and Webmaster tools.
- Experience using Content Management Systems.
- Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz.
- Understanding of HTML, CSS, JavaScript.
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Adjust PPC campaigns as needed.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

**Qualifications**:

- MCA/BE/BTech/or other related field.

**Attributes**:

- 1+ years Search Engine Optimization experience.
- Keyword Research.
- Tactical implementation.
- Experience in working with multiple complicated.

**Contact
- Talent Acquisition Team at
+91-XXXXXXXXXX**:

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