
Digital Marketing Executive
1 day ago
**Key Responsibilities**
We are looking for a Digital Marketing Executive, who is responsible for planning, implementing and managing digital marketing strategies to enhance brand awareness, drive online traffic, and generate leads for the company.
**Key Responsibilities**:
- Develop and execute comprehensive digital marketing strategies that align with the company's business objectives.
- Set measurable goals for each campaign to assess performance and impact on growth.
- Oversee the budget allocation for digital marketing activities and optimize spend based on performance metrics.
- Collaborate with content creators and designers to develop high-quality content, including blogs, videos, info graphics, and social media posts.
- Manage the company's website content to ensure it is optimized for search engines and user experience.
- Improve website traffic through search engine optimization (SEO) techniques, including keyword optimization, link building, and content strategy.
- Manage search engine marketing (SEM) campaigns, including **Meta Ads, Google Ads**, to drive paid traffic to the website.
- Develop and implement social media strategies to enhance brand visibility and engage with the target audience.
- Monitor social media trends, track performance metrics, and report on the effectiveness of social media campaigns.
- Track and analyze website traffic, campaign performance, and digital marketing metrics using tools like **Google Analytics, social media insights, and other analytics platforms**.
- Prepare regular reports for management, providing insights into the effectiveness of digital marketing initiatives and recommendations for improvements.
- **Stay updated with industry trends, digital marketing best practices, and emerging technologies.**
- Conduct competitor analysis to identify opportunities for growth and improvement.
**Qualifications and Skills**:
- Bachelors degree in Marketing, Business Administration, Communications, or a related field. A masters degree is a plus.
- Minimum 2-3 years of experience in digital marketing or a similar role, with a proven track record of managing successful campaigns.
- Proficiency in digital marketing tools and platforms (e.g., **Google Analytics, Google Ads, Facebook Ads Manager, SEO tools).**
- Strong understanding of current digital marketing trends, best practices, and techniques.
- Strong interpersonal skills and communication skills.
Pay: ₹25,000.00 - ₹30,000.00 per month
**Benefits**:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (preferred)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- Google ads: 2 years (required)
Application Deadline: 10/06/2025
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