App Store Optimization Executive

6 days ago

Gurgaon, India career point Consltancy Full time

We require an Appstore Optimisation (ASO) Specialist who has prior experience in managing the AppStore presence of iOS and Android apps and has successfully driven organic discovery and thereby installs using their ASO strategies.

Key Responsibilities
- Overall ASO growth strategy using industry-leading tools like Sensor Tower, AppTweak, AppAnnie, etc. to optimize keywords, screenshots, ratings + reviews, etc.
- Audit and develop internal frameworks, processes, and best practices and lead the ASO efforts across the company, for new and existing titles
- Coordinate with the design team to develop attractive AppStore assets
- Work in close collaboration with the Product, User Acquisition, and Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, and ROAS.
- Set frameworks for measuring and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance
- Constantly monitor and track keyword rank movement and organic performance and make changes in ASO strategy accordingly
- Conduct competitive analysis and research, staying up to date on the competitive landscape

Required Skills & Competencies
- A holistic understanding of the AppStore ecosystem
- 1 to 3 years experience in App User Acquisition
- Hands-on experience of working on Appstore Connect, Google Playstore, AppRadar/Sensor Tower, Firebase, etc.
- Data analysis and comfort with numbers is an important requirements for the job along with knowledge of using Excel
- A keen sense of design is essential.

Personality Skills you should possess
- A passion for mobile apps and digital marketing is a must for the job
- Ability to manage and prioritize multiple projects is important.
- You will be a part of a team that prides itself on working with each other instead of against each other.
- Excellent verbal, written, and interpersonal skills.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹463,913.91 - ₹970,059.35 per year

Schedule:

- Morning shift

Ability to commute/relocate:

- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (preferred)
- App store optimization: 1 year (required)

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