Senior Search Engine Optimization
3 days ago
Mandatory Criteria (Can't be neglected during screening): - Proven experience in SEO, LLM, and ASO. - Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools. - Solid understanding of content marketing strategies for both SEO and ASO. - Hands-on experience with app store algorithms, keyword optimization, and mobile user behavior. - Familiarity with HTML, CSS, JavaScript, and overall website optimization techniques. Description About the Company: - Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers a standardized journey experience for travelers and increased earnings for our supply partners. - We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure. - Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Compensation:- Overview: We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website's search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads. What you will do: Search Engine Optimization (SEO):- - Develop and execute on-page and off-page SEO strategies. - Perform keyword research to identify growth opportunities. - Optimize website content, meta tags, headings, and URLs for higher rankings. - Improve site structure, mobile responsiveness, and page speed. - Conduct competitor analysis to identify strengths and gaps. - Build high-quality backlinks and manage link-building strategies. - Track and analyze website performance using Google Analytics, Search Console, and other SEO tools. - Work with developers to ensure technical SEO best practices are followed. - Create and implement a content strategy aligned with SEO goals. App Store Optimization (ASO):- - Optimize app titles, descriptions, keywords, screenshots, and videos for the Google Play Store & Apple App Store. - Conduct app keyword research and competitor analysis. - Work with designers and developers to improve app UI/UX for better engagement. - Monitor app store rankings and optimize listings for better visibility. - Track user reviews, ratings, and feedback to improve app store reputation. - Collaborate with marketing teams to implement ASO-driven paid campaigns. - Analyze ASO performance metrics and make data-driven improvements. What we are looking for: - Proven experience in SEO, LLM & ASO with a track record of success. - 4-6 years of relevant experience in SEO, LLM & ASO - Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools. - Experience with app store algorithms, keyword optimization, and mobile user behavior. - Familiarity with HTML, CSS, JavaScript, and website optimization techniques. - Understanding of content marketing strategies for SEO and ASO. - Strong analytical and problem-solving skills. - Ability to stay updated with the latest SEO & ASO trends and algorithm changes. - Excellent communication and reporting skills. Salary: 10.00-13.00
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