Growth and Revenue

**what is CRED?**

CRED is an exclusive community for india’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior.

CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.

**what you will do**:

- responsible for setting and implementing the category growth strategy. forecasting, planning and delivering on growth commitment in alignment with product, credit risk and supply teams
- drive growth, day to day business operations for the lending portfolio. weekly and monthly tracking of business metrics to monitor goals and diving deep where needed to drive continuous improvement
- product positioning and communication: create a consumer-centric communication strategy to improve conversion. work with the central app experience team to drive discovery, education and cross-sell conversion for lending business
- collaborate closely with product teams to improve conversions, collaborate closely with risk teams to improve approval rates and maintain healthy lending book quality. collaborate closely with lending partnerships team to ensure compliance adherence
- quality: improve processes to scale with high business growth, Identify defects and develop scalable processes to address and accelerate. work closely with CS teams to take regular consumer feedback and improve quality scores (CSAT, ratings, escalations)
- product evolution: be the voice of the consumer, be on top of industry and market knowledge, understand consumer motivations and needs. shape product roadmap in alignment with CRED product, business and consumer goals
- bring high-energy, are a self-starter, with strong business acumen. you should have the ability to think and react in a high-energy, fast-paced, data-driven environment
- have demonstrated data-driven decision-making or quantitative analysis skills and are able to use data to make and support decisions
- spearhead with a customer-first approach (passion to understand customer behavior, product quality, and customer experience)
- showcase strong stakeholder management. the role requires influencing and driving change across many key stakeholders: product teams, credit risk teams, lending supply, central marketing, customer support, business finance, and analytics teams
- showcase strong program management skills: proven ability to manage large and complicated projects with experience leading cross-functional projects and teams. high attention to detail, comfortable with “hands-on” management of tasks, and proven ability to manage multiple, competing priorities simultaneously
- possess strong verbal and written communication skills

**how is life at CRED?**

working at CRED would instantly make you realize one thing: you are working with the best talent around you. not just in the role you occupy, but everywhere you go. talk to someone around you; most likely you will be talking to a singer, standup comic, artist, writer, an athlete, maybe a magician. at CRED people always have talent up their sleeves. with the right company, even conversations can be rejuvenating. at CRED, we guarantee a good company.

hard truths: pushing oneself comes with the role. and we realise pushing oneself is hard work. which is why CRED is in the continuous process of building an environment that helps the team rejuvenate oneself: included but not limited to a stacked, in-house pantry, with lunch and dinner provided for all the team members, paid sick leaves and a comprehensive health insurance.

to make things smoother and to make sure you spend time and energy only on the most important things, CRED strives to make every process transparent: there are no work timings because we do not believe in archaic methods of calculating productivity, your work should speak for you. there are no job designations because you will be expected to hold down roles that cannot be described in one word. since trust is a major virtue in the community we have built, we make it a point to highlight it in the community behind CRED: all our employees get their salaries before their joining date. a show of trust that speaks volumes because of the skin in the game.

there are many more such eccentricities that make CRED what it is but that’s for one to disc