Digital Marketing Executive

4 days ago

Padi Chennai Tamil Nadu, India Redwud Creations Full time

**Digital Marketing Executive (Fresher)**

**Company**: Redwud Creations
**Salary**: ₹12,000 per month (Fixed)
**Experience**: Fresher (with Digital Marketing Certification)
**Joining**: Immediate Joiners Only

**About Us**

Redwud Creations is a leading **healthcare marketing company** with 20+ years of expertise in branding, strategy, and digital growth for hospitals, clinics, and healthcare professionals. We are seeking an energetic and passionate **Digital Marketing Executive (Fresher)** to join our dynamic team.

**Key Responsibilities**

**Search Engine Optimization (SEO)**
- Perform on-page optimization (meta tags, keywords, headings, URL structure, content optimization)
- Handle off-page SEO (backlink building, directory submissions, social bookmarking, guest posting)
- Conduct technical SEO audits (site structure, crawl issues, page speed, indexing, sitemap management)
- Track keyword rankings and provide regular performance reports

**Social Media Marketing (SMM)**
- Plan, create, and schedule posts across Facebook, Instagram, and LinkedIn
- Manage community engagement and respond to followers
- Support in developing creative campaigns for brand visibility and engagement
- Track analytics and suggest improvements for reach and engagement

**Pay-Per-Click (PPC) Advertising**
- Assist in creating and managing Google Ads campaigns (Search & Display)
- Support Meta Ads campaigns (Facebook & Instagram)
- Monitor ad performance, CTR, conversions, and ROI
- Provide campaign performance reports with recommendations

**Additional Tasks**
- Collaborate with content and design teams for creatives and ad copies
- Assist in website content planning and blog optimization
- Stay updated with latest digital marketing tools, algorithms, and industry trends

**Required Skills & Qualifications**
- **Certification in Digital Marketing** (mandatory)
- Strong knowledge of SEO, Social Media, and PPC basics
- Basic understanding of Google Analytics, Google Ads, and Meta Ads Manager
- Good communication, analytical, and problem-solving skills
- Self-motivated and eager to learn in a fast-paced environment
- **Immediate availability** to join

**What We Offer**
- **Fixed Salary**: ₹12,000 per month
- Opportunity to build a career in the healthcare marketing niche
- Work with an experienced team backed by **20+ years of industry expertise**:

- Hands-on exposure to real-time projects and campaigns

**Job Type**: Full-time (Work from Office - Anna Nagar, Chennai)
**Schedule**: Day Shift

Pay: ₹12,000.00 per month

Application Question(s):

- Do you hold a certification in Digital Marketing?
- How would you rate your knowledge of SEO (on-page, off-page, and technical SEO) on a scale of 1-5?
- How would you rate your knowledge of Google Ads and Meta Ads on a scale of 1-5?
- What is the difference between on-page SEO and off-page SEO?
- Name three important on-page SEO factors that affect rankings.
- How do you measure the success of a social media campaign?
- What is the role of hashtags in social media marketing?
- What is the difference between CPC (Cost per Click) and CPM (Cost per 1,000 impressions) in paid advertising?
- Name any two free tools you can use for keyword research.
- What is a UTM parameter, and why is it used in campaigns?

**Location**:

- Padi, Chennai, Tamil Nadu (required)

Work Location: In person

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