SEO Executive

2 days ago

Gurgaon, India Squareboat Full time

We are looking for a Tech-savvy, result-driven, and highly creative SEO Executive to join our fantastic team You will be responsible for working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with maintaining the website's architecture to ensure user-friendliness. You will also be responsible for setting up, implementing and executing the overall SEO strategy.

**What are you going to do?**:

- Plans and executes all web, SEO, and content campaigns.
- Develop optimization strategies that increase the company's search engine results rankings.
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Conducting on-site and off-site analysis of web SEO competition.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
- Closely Working with editorial and marketing teams to drive SEO in content creation and content programming.
- Conducting on-site and off-site analysis of web SEO competition.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Identifies trends and insights, and optimizes spending and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Evaluate Emerging Technologies, Provide thought leadership and perspective for adoption where appropriate.
- Monitor daily performance metrics to understand SEO strategy performance.
- Keep pace with SEO, search engine, and internet marketing industry trends and development.
- Staying up to date with the latest Google Algorithm changes.

**You need to have**:

- Bachelor’s degree in Marketing, Communication, Information Technology, or a related field.
- Two to three years of experience in successfully developing and executing SEO campaigns.
- Good Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Sound understanding of conversion and performance marketing.
- Experience with other aspects of marketing, such as customer growth and promotion is a plus.
- Ability to work independently or in a team environment as and when required.
- A Keen eye for detail.
- Thorough understanding of web design and site structure.

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