Influencer Marketing Strategist

5 hours ago

Andheri Mumbai Maharashtra, India Gemius Studios Pvt Ltd Full time

**Key Responsibilities of a Influencer Marketing Strategist**:

- **Campaign Development & Management**:Strategically lead the development and implementation of a go-to-market plan for influencers and content creators from ideation to execution.Collaborate with the campaign team to create engaging campaign materials, including influencer briefs, talking points, dos and don'ts, and company FAQs.Create and manage a comprehensive influencer content calendar to constantly drive awareness, engagement, and conversion.Ensure that all campaign content adheres to our clients' brand guidelines, messaging, and approved creative concepts.
- **Influencer Identification & Outreach**:Research and identify potential influencers aligned with our clients' values and target audience.Maintain comprehensive campaign trackers for potential influencers, including contact information and relevant metrics.Build and nurture relationships with influencers to establish long-term partnerships.
- **Campaign Coordination**:Work collaboratively with cross-functional teams to identify marketing messaging; monitor content to ensure influencers are “on brand.”Coordinate with the campaign team to schedule and manage campaign content publishing dates.Provide influencers with necessary materials, guidelines, and support for successful campaign execution.
- **Performance Analysis**:Track and analyze influencer marketing campaign data to measure effectiveness and ROI.Utilize insights to optimize future influencer strategies.

***
**Experience: +1 years.**

**Salary**: ₹25,000.00 - ₹40,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Work Location: In person

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