Digital Marketing Executive

2 weeks ago

Kolkata West Bengal, India Minivet System LLP Full time

**REQUIREMENTS**:

- Minimum **4 years** of proven experience in digital marketing, with a focus on project acquisition.
- Track record of successfully executing digital campaigns that led to project wins.
- Familiarity with marketing automation tools.
- Strong writing and content creation skills.
- Ability to tailor messaging to different target audiences.
- Strong analytical skills with the ability to interpret data and make data-drive decisions.
- Ability to collaborate with cross-functional teams and communicate effectively.

**ROLES & RESPONSIBILITY-**
- **Campaign Management**: Design, implement, and manage digital marketing campaigns across multiple platforms, ensuring alignment with our business objectives.
- **Data Analysis**: Monitor and analyze campaign performance using data analytics tools to optimize strategies and maximize ROI.
- **SEO and SEM**: Execute search engine optimization and marketing activities, including keyword research, content optimization, and link-building to enhance organic search visibility and rankings.
- **Social Media Management**: Manage social media profiles, create engaging content, and implement strategies to increase followers and engagement.
- **Lead Generation**: Implement targeted strategies for lead generation and conversion optimization to drive new student enrollments and partnerships.
- **Content Creation**: Collaborate with the content team to create high-quality content for various digital platforms, including blogs, videos, and social media posts.
- **Performance Reporting**: Regularly report on key performance metrics, providing insights and action plans to stakeholders to inform decision-making.

**Job Types**: Full-time, Permanent

Pay: ₹300,000.00 - ₹500,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Digital marketing: 4 years (required)
- total work: 4 years (required)

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