Associate- Creator Community Executive

About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the

mobile QR payments revolution in India, Paytm builds technologies that help small businesses with

payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the

mainstream economy with the help of technology.

About the team:
This team involves in making a difference. A lot of contingency and new challenges are encouraged

within the team to do stuff that is meaningful for those we serve. We are successful, and our

successes are rooted in our people's collective energy and unwavering focus on the employees, and

that's how it will always be change management in Social Media.

About the role:
Paytm Ambassador role will support various initiatives within the marketing/PR department aimed at

driving Paytm’s growth. This includes event management, customer acquisition, and social media

engagement, as well as contributing to the development and success of the other programs.

Why join us?

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users,

21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize

credit for deserving consumers & merchants - and we are committed to it. India’s largest digital

lending story is brewing here. It’s your opportunity to be a part of the story

Job Title: Creator Community Executive / Campaign Manager

Department: Paytm Ambassador Program

Employment Type: Full-Time

Location: Lucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai,

Bangalore, Delhi NCR

Campaign Managers (3 Total):

- Central team management role
- Pan-India influencer onboarding and campaign execution

City Executives (10 Positions): Cities: Lucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai,

Bangalore, Delhi NCR

Role Overview:
We’re building a high-impact, creator-led content engine under the Paytm Ambassador Program.

This team will identify, onboard, and manage nano/micro influencers in key cities across India.

City Executives will handle local onboarding and engagement, while Campaign Managers will

centrally oversee execution, coordination, and reporting. The role blends community management,

influencer marketing, and content execution — ideal for someone passionate about short-form

content and creator culture.

Key Responsibilities

Common to All Roles:

- Identify and recruit relevant nano/micro content creators on Instagram & YouTube
- Explain program structure, payouts, and campaign briefs (via calls, WhatsApp)
- Ensure video content is delivered on time and matches campaign tone & tagging guidelines
- Log submissions, track creator performance, and maintain dashboards
- Build and maintain long-term creator relationships for consistent participation
- Manage city-specific WhatsApp/Telegram channels to keep creators engaged

Additional for Campaign Managers:

- Coordinate campaign rollouts across multiple cities
- Host monthly Zoom check-ins with regional teams and creators
- Handle payout/content-related escalations with empathy and clarity
- Submit structured weekly performance updates to the central team

Eligibility Criteria
- 1-3 years of experience in influencer marketing, community building, or content

management
- Strong communication skills in English, Hindi, and one regional language
- Familiarity with Instagram, YouTube, and short-form video culture
- Basic working knowledge of Excel/Google Sheets
- Hands-on experience with creators is highly preferred
- Ability to edit basic reels/short-form videos using mobile apps or simple tools

Preferred Traits

Self-driven with a “hustler” mindset Quick and reliable execution with attention to detail
- Familiarity with grassroots networks: college creators, artists, regional influencers
- Active on Instagram or YouTube (personally or professionally)
- Ability to manage multiple stakeholders and timelines

₹2,50,000 - ₹2,70,000 a year