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SEO

2 weeks ago

Gurugram Haryana, India TripFactory Full time

**Key Responsibilities**:

- Conduct thorough keyword research to identify high-potential opportunities.
- Optimize website content, including blog posts, landing pages, and product descriptions, for search engines.
- Implement on-page SEO strategies, including meta tags, header tags, and internal linking.
- Analyze website performance using Google Analytics, Google Search Console, and other SEO tools.
- Track, report, and analyze website analytics and performance metrics.
- Develop and implement link-building strategies to improve website authority.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
- Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are applied throughout the site.
- Monitor competitor SEO strategies and identify areas for improvement.

**Qualifications**:

- Proven experience as an SEO Specialist or similar role.
- Familiarity with tools like Google Analytics, SEMrush, Ahrefs, Moz, or similar.
- Strong knowledge of on-page, off-page, and technical SEO.
- Experience with content management systems (CMS) like WordPress.
- Strong analytical skills and ability to interpret data.
- Excellent written and verbal communication skills.
- A solid understanding of HTML, CSS, and basic website development is a plus.
- Ability to work independently and manage multiple tasks simultaneously.

**Preferred Skills**:

- Experience with paid search advertising (Google Ads, Bing Ads).
- Knowledge of social media platforms and their impact on SEO.
- Familiarity with local SEO and mobile SEO strategies.

**Education**:

- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).

**Salary**:

- Commensurate with experience.

Pay: ₹29,362.70 - ₹57,479.73 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Work Location: In person